Digital Strategy Marketing Director, CBRE GLobal Investors & Trammell Crow Company

The Global Digital Strategy Marketing Director is responsible for fostering connections between Digital Marketing and CBRE's global subsidiary businesses: CBRE Global Investors (CBRE GI) and Trammell Crow Company (TCC); to understand business needs and goals; and to identify and help create and execute digital marketing solutions, globally. The Director will leverage knowledge gained from the businesses to assist Digital Marketing in defining customer journeys and customer segmentation, and will help prioritize and manage key digital marketing initiatives, including the global development, rollout and consistent enhancement of the businesses' new websites.

Specific responsibilities include:

Lead Digital Marketing Strategy in partnership with marketing leaders at CBRE GI and TCC, maintaining a regular cadence of connection with the businesses, in partnership with stakeholders from Marketing and D&T

• Establish and oversee regular meetings with CBRE GI and TCC
• Include particular focus on sales teams and research experts
• Identify opportunities to amplify business outcomes through digital; scope and define resulting projects; and pass to Digital Properties/Production verticals to execute
• Share understanding of businesses with Marketing leadership
• Leverage knowledge to help proactively bring solutions to and co-create digital solutions with the businesses
• Contribute to and help document our understanding of the customer journeys of within the development and investment management industries, identifying opportunities where digital can amplify

Oversee development and roll-out of new CBRE subsidiary websites

• Serve as overall project manager for new CBRE GI and TCC website design and development, ensuring that these subsidiaries always leverage CBRE strategy and development and best practices
• Establish and manage overall project timeline, reflecting and coordinating workstreams from creative, design, technical, content and strategic workstreams
• Assist with prioritizing CBRE GI and TCC workstreams and activities to reach target launch and rollout dates that align to each business, globally.
• Identify ongoing methods to work smarter and more efficiently towards specific outcomes

Oversee other priority digital property initiatives

• Oversee other priority projects as they arise, including intranet migration projects in partnership with internal communications teams.
• Contribute to work in Campaign Strategy & Execution vertical
• Leverage knowledge gained from Partner Strategy Support work to contribute to thinking around and definition of potential customer segments and related campaigns
• Function as a core resource to the Global Head of Marketing for CBRE GI and TCC with respect to goals, strategic planning, prioritization and digital marketing initiatives
• Develop presentations on Digital Marketing initiatives and outcomes for Marketing and Corporate leadership
• Be the face of a "digital-first, data-driven mindset", helping to educate and advocate for this shift with peers and business partners