Career Center
FT- Director of Marketing (Ocala)
AdventHealth
| Description Director of Marketing- AdventHealth Ocala Location Address: 1500 SW 1st Ave Ocala, Florida 34471 Top Reasons To Work At AdventHealth Ocala
Work Hours/Shift: Full Time GENERAL SUMMARY: The Director of Marketing serves as a leader and collaborator on the division consumer strategy team with responsibility for developing and executing strategic marketing and growth initiatives to build brand awareness, grow consumer brand preference, and increase volumes and market share for the assigned hospital and related entities. The position works collaboratively with local hospital leadership and the West Florida Division (WFD) marketing team to create and execute division-wide brand and volume-driving strategies to achieve brand loyalty, business growth, competitive advantage and market relevance. The position requires a motivational, hands-on relationship builder and influencer with an analytical mindset and the reputation for getting things done. The Director of Marketing manages the day-to-day marketing operations for the assigned hospital including the creation, execution and measurement of volume-driving strategies to competitively differentiate, build market preference and grow market share of the hospitalâ™s branded services. The position directs integrated marketing strategies and advertising tactics by optimizing media mix and channels including, but not limited to print, direct mail, outdoor, radio, television, digital media, social media, sponsorships and hospital-focused special events. The position oversees the creation, production and approval of all integrated marketing programs and communication materials utilizing WFD Creative Services and corporate support teams (i.e. digital, web), where relevant. The director also oversees adherence to brand standards for the hospital and its related entities. The position works collaboratively with key stakeholders including the hospital leaders, WFD marketing team, physician relations, business development, care navigation, network access, advertising agencies, corporate web and digital teams, and the consumer experience team to achieve market performance. The position also works collaboratively with both WFD and AdventHealth corporate support teams such as communications, government relations, community benefit and mission teams. The position is responsible for internal communications at the hospital and provides both strategic and operational direction to the communication process with key stakeholder groups that includes existing patients, potential future patients, employees, executive management, physicians, trustees, donors and the community at large. Engages with and supports the hospital c-suite team with building and driving a positive employee culture. Manages the local hospital marketing team. The position reports directly to the AVP of Marketing and Brand Strategy for the division with dotted line reporting to the local President & CEO. PRINCIPAL DUTIES AND JOB RESPONSIBILITIES: The position is responsible for managing the day-to-day consumer volume-driving activities as well as the market strategies and tactics to grow the brand, patient and consumer loyalty, and key service line volumes the hospital. The position:
KNOWLEDGE AND SKILLS REQUIRED: · Ability to think strategically, and understand how to grow brand, volume and market share in a hospital setting. Ability to understand local market dynamics and demographics. · Must have experience and hands-on working knowledge of marketing, branding, advertising, and digital platforms; self-starter with integrated marketing skill set and ability to implement initiatives in a strategic manner with minimal supervision. · Ability to analyze business data, effectively measure and monitor KPIâ™s, create and execute annual business and marketing plans. · Strong organizational skills, must be able to multi-task in a fast-paced work environment, excel under tight deadlines. Strong project management experience with a results-oriented focus and attention to detail. · Strong verbal and written communication skills (must be fluent in English for both), ability to function as a copywriter and editor with working knowledge of AP writing style and problem-solving skills. · Strong interpersonal skills with ability to be a team player, collaborator, consensus builder, persuasive presenter with ability to âœsellâ ideas and concepts to key stakeholders, ability to work well with others using tact and diplomacy and must be capable and comfortable managing conflict. · Ability to cultivate and develop strong relationships with organizations, partners, politicians, and other key stakeholders in the local community. Capable of delivering a high level of customer service to internal customers and external strategic partners. · Ability to create and implement market and business analysis, strategic planning, program management and budget management. Ability to deploy, implement and measure effectiveness of integrated marketing programs. · Strong computer skills with hands-on working knowledge of Microsoft Office, Word, PowerPoint, Excel and Adobe Reader or Professional. KNOWLEDGE AND SKILLS PREFERRED: · Adobe Creative Cloud · Fluent in Spanish or additional languages EDUCATION AND EXPERIENCE REQUIRED: · Bachelorâ™s degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field. · Four years or more of experience and proven track record in strategic and integrated marketing planning, project management and market analysis. · Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role. · Experience managing a team for results.
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