As EBI's Content Marketing Manager, you will collaborate with our marketing team, internal and external partners to curate and create new content, repurpose content for maximum visibility, and structure content with the intention of driving qualified traffic to ebi.co.uk, as well as for use by our network of nearly 200 financial advisors. Your insightful contribution will help develop, expand and maintain our current marketing efforts.
The ideal candidate will have a strong attention to detail, understand content/SEO best practices and through training, how to best leverage tools for executing SEO, content marketing, and some paid media tasks.
Key responsibilities:
Content writing, editing & utilization across offline and digital mediums, both paid and earned
Creation and promotion of marketing collateral (brochures, web pages, infographics etc.)
Planning EBI's content strategy, and plotting this into an editorial calendar
Oversight of the production and utilization of video campaigns
Coordinating EBI's PR and Communication strategy
How-to guides, video walkthroughs and product overviews
Work closely with our in-house Graphic Designer
Content management and sourcing, working with third party providers as well as internal resources
An understanding of SEO and best practice for digital copywriting
Requirements
Creativity with a flair for content creation
Familiarity with the Google suite of products
Meticulous attention to detail
A keen eye for aesthetics and details
Experience within a financial services firm would be an advantage
Excellent communication skills
Familiarity with pay per click advertising (Google AdWords and LinkedIn Campaigns) would be desirable
