We are looking for a forward-thinking marketer to join our Marketing team to lead a new Employer Brand Marketing initiative. Reporting to the CMO, this person will play an integral role in bringing CBRE's employer brand to life for all talent audiences - past, present and future. CBRE's talent brand embodies the people, culture, work and purpose of our company and is a critical component of our overall brand promise and strategy.
Recruiting, developing and retaining top diverse talent across CBRE is critical to our ability to innovate and deliver on behalf of customers. As such, the person in this role will partner with the business, People, Corporate Communications and marketing colleagues to ensure talent - both within the company today and future hires - engages with CBRE in meaningful, distinctive and innovative ways.
Work with marketing colleagues, Communications team, employees and stakeholders to gain insight into the 'voice of talent' to drive strategy and develop the employer brand as a strategic pillar of CBRE's overall purpose and brand.
Ensure employer brand is embedded into the messages, content and experiences of enterprise-wide initiatives including recruiting, onboarding, performance management, inclusion and diversity, awards and rankings and corporate citizenship.
Extend our employer brand messaging framework across the candidate and employee lifecycle to create and reinforce an authentic and consistent narrative about working at CBRE
Reimagine marketing strategy, campaigns, and events aimed to attract top diverse talent to CBRE across all levels (from campus recruits to executive and experienced hires).
Partner with Corporate Communications and Corporate Responsibility team to leverage CBRE's extensive CSR efforts to further brand awareness and recognition and be a driver of employee recruitment and retention.
Drive engagement across all go-to-market touchpoints including key messages, digital and social channels, creative development, media campaigns, campus road shows, employer-related media, diversity campaigns and more.
Drive awareness and adoption of our employer brand messaging internally to provide more consistency and clarity to our brand externally.
Work with Corporate Communications team on recruitment and employer-of-choice related press opportunities and employer rankings
Oversee the analytics and reporting of talent campaigns; optimize for success.
Assess feasibility and formation of CBRE alumni program
Other Duties as assigned.
Grasps complexities and connections among problems; able to prioritize elements that will drive success
Ability to comprehend and interpret business data, analysis and documents, company policies and procedures as well as clients' goals and objectives to develop strategic solutions for a growing matrix-based multi-industry sales environment
Executive presence and experience managing teams and influencing stakeholders
Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
Errors in judgment may cause long-term impact to line of business and/or overall company.
Communication and Collaboration Skills
Hands-on leader able to communicate clearly, work practically, and do hard things well with speed and urgency. Operate effectively in a lean organization, with a bias for action.
Exceptional communication skills and the ability to influence and inspire your team and peer groups both verbally and in writing.
Ability to collaborate and work cross functionally in a highly matrixed organization.
Ability to lead by influence and partnership.
Education and Other Experience
15+ years of Marketing/Communications/Brand experience
Bachelor's degree in a marketing or communications-related field, MBA a plus
Experience in employer brand/recruitment marketing, Internal Communications, Field Marketing, Customer Acquisition, and/or Demand/Lead Generations space
Requires in-depth knowledge of financial terms and principles. Ability to analyze complex business/financial data and develop innovative solutions.
Internal Number: 20029565
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.