The Associate Director of Marketing is responsible for planning, development, and implementation of the school’s marketing efforts. Working with key stakeholders, including the Director of Advancement, the Director of Admissions, the Head of School, and select members of the Board of Trustees, the Associate Director of Marketing will collaborate on developing and implementing a cohesive, mission-centered school marketing strategy highlighting GSB’s unique positioning, core values, and mission. The strategy will incorporate campaigns, events, digital and social media, traditional media and marketing, and public relations. Implementation of the strategy will include the establishment of metrics and the ongoing evaluation of the effectiveness of all elements of the plan.
About the School
Gill St. Bernard’s School (GSB) is one of only a handful of New Jersey independent schools to offer preschool through grade 12 on a single campus. Founded in 1900 and home today to approximately 650 students, the school is situated on a 208-acre campus with collegiate-like facilities that include more than 20 buildings, a performing arts center, a turf field, tennis courts, a working farm, as well as a two-acre garden and an orchard. The campus is conveniently located just north of Interstate 287 and Route 206 in Gladstone, NJ. It is easily accessible from Morristown, Summit and Bridgewater.
The school is a diverse community rooted in the values of courage, integrity, respect, compassion, and excellence, committed to the belief that education takes place not only in the classroom, but on the stage, in the studios, on the fields, and wherever faculty, staff, and students interact. The school firmly believes in lifelong learning and supports the development of individual and collective talents.
GSB is committed to recruiting, retaining, and supporting an exceptional faculty and staff who are dynamic educators seeking to foster a love of learning and to bring out the best in all its students, and who are guided by the school’s mission and an understanding that a sense of balance permeates all that the school does.
The successful candidate will be a collaborative team member with a bachelor’s degree in marketing, communications, journalism or a related field, and a minimum of eight to ten years of experience. Nonprofit, independent school, or higher education experience will be a significant plus. Excellent writing, editing, proofing, and project management skills are necessary, as is proficiency with print, web (CMS), and social media platforms. Photography and graphic design skills will be helpful, including familiarity with Photoshop, InDesign, and PowerPoint. Candidates must have demonstrated ability to organize multiple projects simultaneously in a fast-paced environment and manage workflow with great attention to detail and sensitivity to deadlines and priorities. The successful candidate will demonstrate a commitment to advancing diversity, equity, and inclusion initiatives.
Gill St. Bernard’s is a private, coeducational day school for students age three through grade 12, located in suburban New Jersey. Each of the three school divisions provides a rigorous, meaningful, and age-appropriate curriculum, and all students benefit from the environmental learning opportunities that exist on our 208-acre campus.