Our mission is to serve our members by advancing and protecting Oklahoma's foodservice and hospitality industry; and through our vision, we lead the industry by elevating its prosperity and prominence, and by enhancing the quality of life for all we serve.
Impact and Influence of Position
Our association communications and marketing impacts the association’s influence on those inside and outside of the hospitality industry. It plays a very important role in the engagement, and education of restaurant, hotel and, tourism businesses, and it helps to elevate our brand as an association that protects the interests of Oklahoma hospitality businesses while also equipping them with the resources to operate more effectively and achieve greater success.
The Manager, Marketing & Communication executes a variety of industry communications for the Oklahoma Restaurant Association and its managed associations including the Oklahoma Hospitality Foundation, Oklahoma Hotel & Lodging Association, and the Oklahoma Travel Industry Association. Communications include publications, websites, social media, limited advertising, and some technical services. Communicating with members is an essential function of the association and this position must learn and communicate our organizational goals while linking our communications strategically to member priorities and industry needs. The role of this manager also includes helping ORA expand its technology to better serve our members.
Essential Duties and Responsibilities
Demonstrate effective and professional written and verbal communication skills
Maintenance and upkeep of four association websites including the development/set-up of event registration/calendars, form creation, surveys, and online store management
Development, compilation, and distribution of three association publications. Typically, publications include monthly association e-newsletters; and occasional broadcast messaging. Currently, the e-newsletters are in the form of Industry Recovery Updates
Manage all association social media platforms to inform and drive engagement
Handle limited advertising sales and design
Develop full media industry campaigns with media kits for future events & restaurant recovery efforts as needed.
Serve as media relations representative, preparing news releases, and arranging interviews for association executive staff
Engage to learn and stay informed of association initiatives and industry issues
Regularly track data and make changes accordingly: websites, email open rates and social analytics
Serve as staff photographer/videographer and post social media at all association events
Provide support for other association events and activities as needed
Publications and Platforms managed by this position
E-News: 3 e-newsletters (A’ la Carte 1/month, Concierge/Destinations 7 per year)
Magazine Layout: 3 per year (Oklahoma Restaurateur) (developed w/outside publisher)
Social Media Accounts: (Facebook (5), Instagram (1), Twitter (3), Linked In (1) (some more regularly than others)
The successful candidate should possess the following abilities
Enthusiasm for serving association members with a friendly and positive personality
Ability to work independently, yet collaborate with a team
Attention to detail/well-organized/creative/resourceful
Clear, concise, and interesting writing style with excellent grammar
Great multi-tasking and time management skills to meet deadlines and adjust priorities as needed
Self-motivated with good judgment
Ability to convert complicated industry issues into everyday language
Experience with some sales to support occasional advertising efforts
Experience with media relations
Basic understanding of the hospitality industry
Bachelor’s Degree preferred or equivalent communications experience
Additional Salary Information: Benefits:
•Salary negotiable based on skillset and experience
Internal Number: 001
About Oklahoma Restaurant Association
The mission of the Oklahoma Restaurant Association is to serve our members by advancing and protecting Oklahoma's foodservice and hospitality industry; and through our vision, we lead the industry by elevating its prosperity, prominence, and by enhancing the quality of life for all we serve.
The Oklahoma Restaurant Association was founded in 1933; now representing more than 4,000 members, and is the state trade association of food service and restaurant operations.
Today the ORA is recognized as one of the largest and most effective organizations in Oklahoma. With a strong presence at the state capitol, the ORA constantly monitors regulatory and legislative issues. Member services include food safety and alcohol server training, a video and reference lending library, group insurance programs, educational seminars, special bulletins, and the state’s largest trade show.
Our members are truly a cornerstone in Oklahoma’s economy. As the state’s largest private-sector employer, Oklahoma’s foodservice industry employs over 185,000 people or 11% of the total job base, according to a report by the National Restaurant Association. Research shows that one-third of all adults have... worked in the foodservice industry at some time during their lives. These jobs lead to a continued growth in disposable personal income that, in turn, leads to more people dining out. Additionally, within Oklahoma, every dollar spent in these establishments generates an additional $1.60-1.79 of sales for the state economy.
We encourage you to "Dine Out Often!"