The UC Marketing Manager is a highly motivated, self-driven, creative but analytical individual with experience and a passion for connecting with current and future Bearcats. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
Turning fans into students.
Turning students into advocates.
Create lead generation marketing strategies for student recruitment and identify key dates, KPIs, journey mapping and platforms for execution.
Create demand generation strategies, audience journey mapping and measurement matrix to establish clear baselines and set ambitious goals.
Lead marketing strategy and tactics including research, messaging and positioning, copy, campaigns, and media placement.
Collaborate with our partners in Enrollment Management to refine and optimize the conversion funnel.
Manage the communications and marketing objectives and activities of a college or department unit including assisting with special events and projects.
Assist in developing communications and marketing strategies and implementation plans in support of college/unit goals via print, web and other media.
Manage internal and external public relations, including local and national media.
Consult with the dean, administrator, and academic/ administrative units regarding their marketing and communications objectives; recommend supporting strategies.
Guide the content and design of print publications and websites; draft and execute copy for publications. Supervise design and layout processes; establish and maintain design standards for all material produced; stay abreast of technological advances in the field; recommend alternate approaches to design and production for cost-effective printed materials; maintain records, files and client database.
Monitor and evaluate communications effectiveness; conduct market analyses.
Oversee day-to-day operations of communications and marketing office; manage production timelines, costs and staff assignments.
May manage budget and/or expenditures.
Manage relationships with vendors and supplemental staff such as freelance writers; ensure that work meets quality and university branding standards.
May provide direct supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.) including assigning projects and work assignments.
Perform related duties based on college/departmental need.
Bachelor's degree with three (3) years' experience
-OR- Associate's degree with five (5) years' experience
-OR- seven (7) years' experience.
Degree must be in a related field.
Experience must be in communications or related field.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
SF:OMJ SF:RM SF:INS
Internal Number: 56222-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.