PositionX2037Information Specialist, Digital Communications
LocationUniversity ofTennessee, Institute of Agriculture, Marketing & Communications, Knoxville,TN
EffectiveDate:December 1, 2020
Salary andBenefits:Salary is commensurate with training andexperience.Benefits include grouphospitalization and life insurance, State Employees Retirement; Worker'sCompensation; sick and annual leave; numerous University of Tennessee and statebenefit programs, including liberal time off for holidays and longevity payafter three years of service, reimbursement for official travel.
Job Description: The Digital Communications Specialist willwork daily on web content and e-communication tools to support the Institute'smission of providing Real-Life Solutions to the state of Tennessee and beyond.The primary functions of this position include:
Leads the development, creation, design, analysis, and management of the UTIA homepage and associated informational pages in support of the Institute's mission.
Leads the development of the Marketing and Communications team site which includes downloadable content for UTIA faculty and staff.
Creates and monitors web pages and subsites. Manages content and updates images, documents, and libraries regularly.
Works with media relations team to post news stories and ensure integration with social media.
Creates and maintains consistent development and accessibility standards.
Monitors visitor activity and engagement on the website to determine effectiveness of content.
Works closely with the IT department and UTIA leaders to provide web solutions to support departmental, unit, and Institute goals.
Develops, designs and sends e-communications on behalf of administrative leaders.
Serves as administrator of e-communication tools such as MailChimp and Imodules.
Monitors open rates and activity using these tools to determine effectiveness of the communication and provides regular reporting.
Provides graphic design assistance in creating digital forms and graphics, and other communication pieces consistent with the UTIA brand.
TheInformation Specialist reports to the Vice Chancellor of Marketing andCommunications.
Internal Number: 205967
About Institute of Agriculture
The Institute’s four major units are the College of Agricultural Sciences and Natural Resources, the College of Veterinary Medicine, UT AgResearch and UT Extension. The Institute contributes to improving the quality of lives and enhancing the agricultural, economic, environmental and social well-being of Tennessee. Our clientele include students, families, farmers, 4-Hers, agribusiness and the general public.