Social Media Marketing Specialist, Center on Education and the Workforce - Georgetown University McCourt School of Public Policy
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
The Center on Education and the Workforce (CEW) is an independent research center associated with the McCourt School of Public Policy that studies the link between education, career qualifications, and workforce demands. CEW provides research to post-secondary and workforce administrators, policymakers and leaders across the nation. Additionally, using data-based research, CEW's founder and director works closely with the President's Office to help articulate university positions and support the President and senior university leaders.
CEW publishes between 8-10 publications every year which require extensive planning, coordination and collaboration. CEW is organized into three units: research, communications, and editorial. The communications team is responsible for strategic communications planning and the release of our publications. Among other requests, the communications team handles an average of 500 media requests per year.
CEW seeks a Social Media Marketing Specialist to apply marketing expertise to enhance CEW's communications efforts via social media. The Social Media Marketing Specialist will have substantial involvement in the strategy and content development for CEW's social media platforms, including Twitter, Facebook, and LinkedIn. The specialist will be responsible for creating, posting, monitoring, and analyzing daily content that promotes CEW's research. The specialist must be proficient with distilling complex material into bite-sized, engaging written and visual content.
This position functions as a critical member of the communications team, and as such, candidates should be strong writers with keen attention to detail. The specialist will check accuracy of content with subject matter experts and finalize written content in accordance with CEW's writing style, format, fonts, etc. The specialist must have proficiency with basic graphic design principles and a strong working knowledge of Adobe InDesign, Photoshop, and Illustrator to create graphics for social media posts. The specialist must also be fluent in email marketing programs such as Mailchimp and have the ability to design and disseminate newsletters and e-blasts.
Additional responsibilities include: reporting on communications efforts, writing and drafting pieces for CEW's newsletter, writing promotional content for e-blasts, basic webpage content posting, occasional blog writing and publishing, and other ad-hoc requests.
The position is required to work regular hours. The position requires a positive and flexible attitude, strong oral and written communications skills, careful judgment, flexibility, efficiency, and the ability to prioritize tasks and meet deadlines for a wide variety of assignments.
The Social Media Marketing Specialist will report to the Senior Communications Manager and coordinate activities such as the social media editorial calendar, writing/editing content for a variety of platforms, designing promotional kits and graphics, and other material. The specialist will join a team of three plus seasonal interns: a Senior Communications Manager, a Strategic Communications Specialist, and a Graphic Design & Multimedia Specialist.
Bachelor's degree in English, communications, marketing, or related field.
A minimum of three years of progressive experience with social media platforms and analytics.
Must have strong organizational skills and ability to summarize data and prioritize work.
The candidate must possess a strong work ethic, exhibit excellent time-management skills, be highly detail-oriented, and a self-starter.
The ideal candidate will also have strong communication, organizational skills, a creative eye, and an ability to think critically and summarize data .
Knowledge of social media monitoring tools and Mailchimp is highly weighted.
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.
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