Supervised By: Associate Director of Admissions Marketing
Supervises: Potentially1-2 Admissions Marketing staff and 10-15 student interns
Status: 40 hours a week
Basic Function: An Admissions Marketing Manager functions in a leadership position on the Admissions Marketing team, with oversight of the development and implementation of communication strategies in order to recruit prospective students who fit Biola’s mission, vision and values.
Admissions Marketing Leadership: Responsible for leading the creation and improvement of admissions marketing for traditional undergraduate programs and audiences within the larger context of University Admissions Marketing.
Project/Campaign Management: Develop and oversee the implementation of a strategic marketing plan, directing staff and student interns as appropriate in their work as it contributes to the marketing plan. Responsible for managing the big picture of the various projects underway within the assigned area of admissions marketing, and to ensure they are completed with excellence and on schedule. Determines metrics of success. Understands audience and platform to design content distribution plans. Prioritizes and determines projects and goals. Inputs jobs and tasks into the project management system. Responsible for providing timely feedback and managing schedule and budgetary oversight for various clients.
Content Development: Work alongside University Marketing departments and other departments across the university to develop marketing messages, outcomes and alumni stories, and other relevant marketing content for distribution through web, print, advertising, social media and email. Responsible for developing the tone and pacing of communication for the year-long recruitment cycle including ad hoc and triggered email communication. Facilitates email production and quality assurance in test sends and oversight. Manage the collaboration with UM to develop necessary content and print collateral for new and existing programs.
Paid Advertising: Coordinate with UM to strategically plan paid advertising campaigns that are consistent with our other marketing in terms of messaging and strategic objectives.
Department Liaison: Represent Admissions Marketing in meetings with Admissions Leadership, University Marketing and representatives of the various academic programs to ensure consistency of marketing messaging and to meet enrollment goals. Partners with various departments to launch new products, recruit prospective students, and create communication plans across platforms in print, email or swag.
Marketing Insight and Innovation: Create and foster an insight-driven culture within Admissions Marketing, measuring and evaluating key marketing initiatives and analyzing the data to glean insights that will tell us when and how we should innovate. Foster and encourage a culture of creativity and innovation within Admissions Marketing.
Supervision: Could potentially supervise 1-2 professional Admissions Marketing staff and 10-15 student marketing interns. Responsible for hiring and training. Determines and oversees projects and work assignments. Ensure that supervisees’ strengths and gifts are unlocked and engaged in the work they are doing, and that they are thriving in their positions.
Ambassador Social Media Team: Oversees the Social Media Marketing team, directing the aforementioned 10-15 student workers in creating compelling and organic content across social media channels (Instagram, ZeeMee, YouTube, blogs, etc.) with the purpose of promoting the Biola student experience to prospective students. Responsible for maintaining social media channels as well as guiding and monitoring the content produced to maximize marketing effectiveness. Responsible for taking advantage of new and improving platforms to promote ambassador content and connect with prospective students. Responsible for monitoring viewership and reporting on the marketing effectiveness of this program. Responsible for hiring and training on a yearly basis.
Budgetary Oversight: Assist in managing the Admissions Marketing budget(s) with the support of the Associate Director of Admissions Marketing.
Admissions Collateral Inventory: As needed, assist in managing the inventory of print collateral and recruiting materials, determining the need for restocking or reprinting materials.
Vendor Engagement: Work directly with marketing vendors and external strategic partners to produce marketing messaging as well as recruiting items and giveaways for distribution to prospective students via direct marketing and at events.
12.Other duties as assigned by supervisor.
1. Education: Requires a Bachelor’s degree (BA/BS) from a 4-year college or university. The degree should be in Marketing, Communications, or a related field, unless commensurate experience is demonstrated. Experience in higher education, marketing, or advertising is preferred.
2. Communication/Personal Skills: Able to balance multiple tasks and deadlines while leading others in implementing a strategic action plan. Requires excellent communication and presentation skills, and the ability to collaborate with faculty, staff, current students and other university colleagues. Ability to work within and manage a budget. Demonstrated ability to evaluate effectiveness of marketing activities, development of publications, knowledge of effective marketing strategies and communication programs. Attention to detail and creativity in providing new and innovative content for a variety of media.
3. Cultural knowledge/Language Skills: While not required, familiarity with the cultural and linguistic communities of the Southern California market (especially the Latinx/Hispanic community) and the ability to contextualize or occasionally translate marketing for specific communities within this market would be valued.
4. Personal Qualities/Characteristics: Committed to the Lord and to the mission of the University. Must possess a commitment to student-centered customer service. Ability to collaborate with faculty, staff, current students and other University colleagues. Demonstrates a lifestyle that is consistent with the expectations of Biola University and actively pursues Christ-like maturation in one’s life.
About Biola University
Biola University's Doctrinal Statement remains the foundational document regarding the theological position of the University. Biola's position from its inception has been and remains Christian, Protestant and theologically conservative. Prospective and existing employees must affirm that their personal theological beliefs are in agreement with the Biola Doctrinal Statement. A prospective or an existing employee's church affiliation will be considered in determining his or her understanding of and compliance with Biola's theological position.
All positions at Biola University require applicants to pass a criminal background check as a condition of employment. This includes a review of any pending charges or convictions. Once a conditional offer of employment is extended, Biola utilizes the services of HireRight, a third-party agency, to conduct a criminal background check. Biola also reserves the right to expand the search if applicable for the position (e.g., a Department of Transportation search for positions that require driving).