Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Graduate School, located on the Danforth Campus.
The Graduate School is looking for a Marketing & Communications Specialist who can lead its communication and marketing operations in a high-impact, predominantly digital-focused environment with an overall emphasis on reputation building and promotion. The individual will develop communications strategies and plans for specific Graduate School initiatives across a variety of digital platforms and channels including web, social media, E-mail marketing and more.
The position requires demonstrated expertise in digital marketing as well as a proven track record in producing innovative, compelling multimedia content.
PRIMARY DUTIES AND RESPONSIBILITIES:
Overall design, development and management of the Graduate School's communications in support of upcoming and current reputation building, recruitment, enrollment, alumni relations and fundraising efforts. Creates strategies for effective digital marketing to promote the activities and signature events of the Graduate School to all key constituencies. Works with key partners to identify and pursue promotional opportunities in media outlets. Proactively identifies needs for enhanced internal and external communications across the University. Creates and maintains ongoing measurement and evaluation plans in order to guide and refine future efforts.
Has primary responsibility for and manages the Graduate School's website and social media channels. Shapes and evolves website content and organization in a Drupal content management system. Conducts needs analyses and recommends appropriate technologies and approaches based on Graduate School needs.
Develops key communications to support graduate student recruitment and enrollment. Includes the management and/or production of all marketing-related content production: writing and editing, video production, photography, graphic design, and social media. Works with external vendors and supervises student workers.
Serve as internal communication and content development resource for Graduate School-housed programs and initiatives.
Play an active role in University-wide communication partnerships; serve as liaison to Director of Communication in Arts & Sciences; the Office of Public Affairs, and others. Ensure consistent messaging across all platforms.
Develop and manage Graduate School social media accounts, including accounts designed specifically for Graduate School Dean’s communications.
Other duties as assigned.
Bachelor’s degree in communications or marketing and experience in the communication field and three - five years of related experience or equivalent combination of education and experience.
Five or more years of progressive responsibility in the area of marketing communications.
Previous experience in a higher education environment.
Experience in using market research and analytics insights to develop marketing communications plans.
Experience working with external vendors.
Previous supervisory experience with staff or interns.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
The salary range for this position is $48,087 - $62,517 annually.
Applicant Special Instructions:
Please submit a cover letter with your application. Applications without a cover letter will not be considered.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.
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