The Digital Marketing Manager is responsible for defining, documenting, and delivering a cohesive digital marketing strategy lens, analytical acumen, and client-service orientation, extensive marketing skills, and experience in leading a digital function.

This position requires a methodical approach to crafting and operationalizing a roadmap for digital assets, particularly the organization’s website. This position also is expected to thrive in and drive this transformational moment of our web presence and other digital efforts.

The Digital Marketing Manager is a data-driven marketer who understands how to build and execute awareness and demand generation programs across a variety of digital channels including paid search, paid social, display, re-targeting, content marketing, website optimization, and email marketing, to support growth. This position is expected to interact with many key stakeholders within our growing, matrixed organization, so effective leadership, collaborative, and project management abilities are critical and required.

The Digital Marketing Manager will recommend metrics-driven marketing strategies, execute them by managing internal and external resources, regularly report on progress against business objectives, and integrate review/optimization into workflows. This position will become an expert on web content management systems, content creation, related web applications, and web governance policies, ensuring that digital content is always in support of the overall brand.

This position supports organizational goals by providing quality customer service, participating in performance improvement efforts, and demonstrating a commitment to teamwork and cooperation.