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Department: 192001 - CVM Teaching Hospital
Location: Raleigh, NC
Essential Job Duties:
Reporting to the Director of Communications and Marketing, the marketing and engagement specialist is part of the CVM Advancement team and provides marketing, design, communications and community relations support to the NC State Veterinary Hospital and College of Veterinary Medicine through surveys, brochures, flyers, newsletters, a magazine and other communication materials, as well as electronic media; develops VH programs/service unit communication plans and message points to enhance relationships with clients, referring veterinarians and the public-at-large. Provides writing support, preparing articles, fact sheets, and a broad range of web site content. Collaborates with CVM Communications and Marketing/Hospital Administration team members on story development and media relations, helping to facilitate requests for interviews, provides story information, staffing events, scheduling photo/video shoots, and management of client satisfaction surveys.
By connecting the people who share and support the CVM's mission and values, we will ensure the College/Hospital receives the necessary resources sustain its excellence in teaching, research, and scholarship. S/he provides professional level support to ensure that correspondence/communications with the CVM community meets the highest standards of accuracy, quality, and timeliness.
Primary duties of the Marketing & Engagement Specialist include but are not limited to the following:
Assisting in the development and implementation of communications that personalize the VH to the community and builds connections between clients, donors, and referring veterinarians.
Monitoring and tracking projects and assignments to assure that standards for quality and timeliness are met.
Anticipating and helping to resolve problems, providing assistance or advice, conveying special instructions, and ensuring communications are being prepared in a timely manner.
Reviewing outgoing correspondence for content, appropriateness, conformity and format within University policy, procedure and practice.
The Marketing & Engagement Specialist focuses its efforts on:
Increasing awareness of the hospital's unique benefits and service.
Ensuring consistency in college/hospital wide messaging and visual identity by facilitating integration and coordination of marketing and communications efforts
Providing marketing, creative design and production, communication and Web strategy, development and maintenance, counsel, and creative services to the hospital.
Identifying content/communication opportunities across hospital services and work in collaboration with the communications team in sharing those stories with referring veterinarians, clients and current and prospective donors.
Supporting both internal and external communications specifically related to hospital priorities and initiatives. The incumbent will interact with clinical faculty, and the many residents, staff and students who work in the VH.
Perform other duties as assigned.
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
The following qualifications & skills are required:
Knowledge of marketing techniques and promotional writing styles.
Knowledge and proficiency in basic graphic design/layout.
Demonstrated experience creating brochures, factsheets, advertisements, newsletters and other print and digital marketing material using the Adobe Creative Suite (InDesign/Illustrator/Photoshop).
Experience creating and maintaining websites using WordPress (or similar software).
Experience using a content management system (CMS) and systems to handle e-newsletters.
Versatility in adapting written communications for a range of formats and voices.
Demonstrated ability to summarize complicated issues clearly and succinctly in composing correspondence, effecting modifications, and attaining agreement with the appropriate constituents (if applicable) on making changes.
Strong project management skills and demonstrated ability to handle multiple projects under the pressure of frequent deadlines and changing priorities.
Excellent organizational and time management skills.
Ability to work effectively in a fast-paced environment, juggling multiple demands and meeting competing tight deadlines with minimum supervision.
Excellent interpersonal skills and the ability to communicate effectively and efficiently with a wide variety of co-workers and constituents, including senior administrators, faculty, fundraisers, donors, alumni, clients, students, and other friends of the college.
Ability to approach assignments in a proactive manner and continually seek to improve internal processes.
Demonstrated ability to work creatively, collaboratively, and effectively both as a team member and independently.
A proven track record in clear and effective writing required.
The following qualifications & skills are preferred, but not required:
Bachelor's degree in business, journalism, communications, marketing, psychology or related field.
Experience working in advancement communications, donor relations, development, and/or executive communications environments, preferably within a higher education setting.
Knowledge of medical/veterinary terminology.
Demonstrated knowledge of all aspects of marketing, including media presence, public relations, strategic planning, branding, publications, e-marketing, and social media.
Required license or certification:
Position Number: 00101606
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or firstname.lastname@example.org. Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call 919-515-3148.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree equivalency verified at www.wes.org or equivalent service. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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