The Web and Marketing Manager is responsible for conceptualization and implementation of marketing and design solutions, following established university brand standards, governance, and approach, to meet the initiatives of the Bookstore.
Accountable for implementing University Brand and digital governance guidelines consistently across touchpoints. Collaborating with marketing and communications, the Web and Marketing Manager will develop compelling/differentiated campaigns/design solutions from concept to completion for all marketing, graphics, and event initiatives; including, but not limited to: website development, print advertisements, email campaigns, store signage, promotional materials, social media and other endeavors.
This position is responsible for managing web order process, recommending/creating more efficient processes. Ensure clients are serviced professionally, and that all materials are developed/delivered in the highest quality, most cost efficient and timeliest manner.
Collaborates with Division of Marketing and Communications to advance its University wide goals, institutional campaigns and strategies while maintaining the visual identity guidelines for the University and ensuring content is consistent with University brand approach across marketing and communications materials.
Internal Number: 83828
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.