Note: Not all unique aspects of the job are covered by this job description
Reporting to the Senior Associate Director of Direct Marketing, a unit within the Office of Development (OOD), the Marketing Specialist is responsible for participating in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives.
The Office of Development's (OOD) Direct Marketing team provides multi-channel integrated marketing support for Stanford University's Office of Development. Team members work in close collaboration with schools and units across campus, including Stanford Athletics and the Buck/Cardinal Club, to achieve school and unit annual giving revenue goals.
Your responsibilities will include:
Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Manage the design and production schedule of direct appeal campaigns which adhere to communications and brand strategy for a variety of channels (i.e., email, print, online).
Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and research market trends.
May plan and execute events to support marketing objectives.
Monitor and oversee product/program budgets to meet program goals.
Coordinate vendor estimates and invoice processing.
Other duties may also be assigned.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
To be successful in this position, you will bring:
Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.
Previous experience in product, program and/or services marketing.
Ability to work independently to meet expected deadlines and schedules.
Experience with managing projects from inception through completion.
Knowledge of marketing across channels including digital and print.
Familiar with market research and data analysis.
Creative problem solver.
Excellent oral and written communications skills.
Why Stanford for you:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
Discovery and fun. Stroll through historic sculptures, trails and museums.
We invite you to apply for the position by clicking on the Apply for Job button. To be considered, please submit a cover letter and a resume with your online application. The cover letter should briefly describe why you believe you are a good fit for this position.
Location: Office of Development, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.