As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
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University Advancement has an outstanding opportunity for an Assistant Director for Planned Giving Marketing.
The Assistant Director for Planned Giving Marketing develops, creates, supports and directs the internal and external strategic communications programs and projects that will increase awareness of planned gifts as a means of private support for the University of Washington. The Assistant Director for Planned Giving Marketing will strengthen the UW connection to both internal and external stakeholders by planning, creating and supporting strategic communications geared toward increasing awareness of planned giving vehicles. This includes engaging audiences through tailored messaging that is flexible enough to use in verbal, online and print communications and across available forms of social media. The Assistant Director will review Planned Giving stewardship to improving how legacy donors are thanked and valued by the University. Given the central/decentral nature of the University, work may be done in collaboration with marketing colleagues throughout the University Advancement organization.
The Assistant Director for Planned Giving Marketing works under the guidance of the Senior Director for Planned Giving; positioning planned giving as a way to support the University in ways that best resonate with key audiences including alumni, friends, faculty and staff. This position will coordinate collaborate with the UW Advancement Communications team to support integrated and targeted priorities and goals through marketing and communications strategies.
RESPONSIBILITIES: The Assistant Director for Planned Giving Marketing is responsible for developing and managing targeted, accurate and timely marketing strategy and projects in support of UW Planned Giving. This position will: Plan, develop, create and manage a marketing & communications plan for Planned Giving. Establish short-term and long-term planned giving marketing & communications goals and plan, with a special focus on positioning estate gifts in the current campaign, overseeing and facilitating internal content. Provide strategic decision-making regarding priority of marketing projects and track progress and resources as needed. Analyze the results of identified marketing communication efforts, making recommendations for increased effectiveness. As assigned, manage qualitative and quantitative research projects. Consult with Senior Director for Planned Giving and Advancement Communication team members to develop and deliver vehicles to engage donors’, donors’ advisers and potential donors’ interest with information about planned gifts to encourage support. Develop stewardship plan and tools to increase awareness of and engagement with the Henry Suzzallo Society.
Direct both internal and external resources in the development of marketing & communications materials. Manage and provide consultation and implement electronic and digital communications for Planned Giving. Build digital emails to send to various constituencies using html e-marketing software. Oversee Planned Giving’s online presence (websites, social media); work with Advancement Communication to identify content for various communications outlets, and improve user experience.
Serve as the primary writer and editor for Planned Giving. Plan, develop, write and produce communications that include (but are not limited to): marketing pieces for various planned giving vehicles, web, e-newsletters, invitations (print & electronic), promotional pieces, social media, internal communications. Ensure the accuracy of information included in all written materials, in consultation with the Assistant Vice President and Senior Director for Planned Giving.
Research and analyze industry trends and demographic characteristics and translate into actionable strategies. Develop reports that inform the Senior Director and Assistant Vice President about critical metrics to best assess the success of marketing efforts. Devise and monitor testing programs to optimize marketing and communications initiatives. Other duties as assigned
Key Competencies Core Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
REQUIREMENTS: •Bachelor's degree in marketing, communication, English or related field and 3-4 years of experience in marketing and communications or related field. Equivalent combination of comparable knowledge and skills may substitute for education and/or experience. •Proven expertise in developing targeted messaging and communication for diverse audiences. •Diverse project management experience in marketing communications. •Successful experience using all major forms of marketing communications vehicles: advertising, electronic new media, web, email, direct mail, events, collateral, etc; successful experience implementing qualitative and quantitative research projects. •Skill in analyzing and synthesizing large and complex amounts of information, identifying patterns and formulating logical and objective conclusions. •Capacity to work professionally with many constituencies (e.g. staff, faculty, leadership, alumni, friends/donors, students/parents, volunteers, vendors). •Demonstrated strong computer software knowledge, including proficiency in Microsoft Office (Word, Excel, and PowerPoint), Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat), content management systems such as Wordpress, and experience working with e-mail marketing platforms. •Comfort with exploring and learning new technology platforms.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED EXPERIENCE •Experience in advancement/fundraising communications in general and within higher education specifically. •Proven strength in technical writing and understanding of estate and planned giving preferred. •Experience in marketing communications management role. •Public/non-profit experience. •Knowledge of and comfort with event registration and email marketing software. •Knowledge of the integrated advancement model. Knowledge of alumni relations/development/advancement principles.
Knowledge of UW Advancement policies and procedures, including use of the development database software ADVANCE. Conditions of Employment Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.