This position handles sales, vendor relations, business intelligence and sales reporting, national publicity, brand marketing, and institutional PR and outreach. MSU Press is an award-winning publisher of academic books in African history and literature, the African Diaspora, rhetoric, Latino/a studies, Native American history and literature, US history, mimetic studies, higher education, and other fields, as well as regional trade books. We currently publish close to 50 new books each year with an active backlist of over 800 titles, as well as 11 journals in fields from creative nonfiction to mathematics. We also anticipate growth in STEM-area journals.
Develop and implement innovative marketing and sales plans for print and digital books and for journals, digital and social media strategies, exhibits, advertising, and publicity, that draw local, regional, national, and international attention to the press.
Identify and recommend new business development opportunities.
Prepare annual sales forecasts, manage departmental budgets, and prepare monthly sales reports with strategies for addressing problem areas, books, or journals.
Manage key accounts, prepare metadata and present seasonal lists to national wholesale and retail buyers and major national media, rep Michigan accounts (including state parks and other nontraditional outlets), oversee commissioned sales rep, negotiate contracts with sales agents, and manage relationship with CDC (domestic distribution) and international distributors.
Initiate, cultivate, and maintain up-to-date lists of media contacts, book festival contacts, and awards lists. Maintain strong working relationships with these contacts.
Plan social media campaigns and digital community engagement in support of brand, books, journals, events, and author experts and supervise execution of the plan by staff.
Work closely with the acquisitions department, the journals department, and the director to discuss possibilities for new directions, review manuscripts and proposals, develop and analyze individual projects and publishing programs, and finalize publishing plans for new books.
Supervise inventory and reprint program and work with vendors on supply chain issues.
Call on media locally and occasionally out-of-state and travel to in-state and out-of-state book exhibits or events up to six times per year.
Develop and maintain relationships with authors, series editors, journal editors, editorial board members, university administrators, and a wide variety of external partners and influencers.
Effectively hire, supervise, and develop marketing staff.
Other duties as assigned.
Unit Specific Education/Experience/Skills
Knowledge normally acquired by completing a four-year college degree in Marketing, Communications, Humanities, or related field, three to five years of related and progressively more responsible work experience in sales and marketing strategies or an equivalent combination of education and experience.
Five years’ experience with increasing responsibilities in marketing
Excellent communication skills, both written and verbal, including demonstrated ability to write compelling content and communicate effectively with various stakeholders.
Ability to work in a highly collaborative and inclusive environment, one that values and leverages the benefits of diverse perspectives.
Demonstrated ability to cultivate and maintain strong relationships with a variety of internal and external stakeholders, such as authors, booksellers, university administrators, donors, and community partners.
Proven ability to work within a fast-paced, deadline-driven setting, including excellent organizational skills and exceptional attention to detail under pressure.
Knowledge of social media marketing principles and practices and demonstrated ability to employ social media in successful publicity campaigns to raise the press’s profile and publicize author events.
Proficiency with Microsoft Office applications, Adobe Acrobat and Adobe Creative Suite, a range of Internet search engines and portals, and other publishing and inventory management tools.
Understanding of copyright issues relating to media usage of Press content.
Bidding Eligibility Ends on 2/4/20 at 11:55 PM
Internal Number: 634237
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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