Reporting to the Associate Vice President of Marketing, the Law Marketing Manager drives integrated marketing communications activity for the Law School. The individual will work closely with the Dean of the Law School and other senior administrators, along with the Law Admissions team, to support the school's strategic priorities and goals through print and digital communications. The Law Marketing Manager will create and execute strategies for multi-channel communications in partnership with the Law Admissions team that drive enrollment success. The Law Marketing Manager also will work closely with the Law dean and members of the communication division to advance the reputation of Suffolk Law, its faculty, students and alumni. Working closely with the Law School director of communications, the University's vice president of communications, and the Marketing department, the Law Marketing Manager will develop strategies to maximize the impact and reach of content designed to elevate the Law School's reputation and coordinate the production, timing and distribution of content and materials.
Promote the Law School and Suffolk University as a whole to elevate reputation, building awareness for excellence and promote alumni engagement and giving
Articulate key message points for the Law School that unify and amplify the school's brand narrative, ensuring these are fully integrated across all channels and audiences
Drive comprehensive strategic marketing initiatives from concept to completion aimed at building Suffolk Law's visibility among key audiences in support of Law School goals
In partnership with Law Admissions, develop and execute the marketing plan and communications strategy for law enrollment including but not limited to printed collateral, email communications, website presence, video, and digital advertising.
Create and manage project/production schedules and approval cycles, and ensure all deliverables on time, on budget, and on brand.
Work with Law Admissions to review data and performance of efforts on a regular basis to optimize marketing and communications strategies.
Oversee the design and production of all marketing materials - website, e-direct mail, brochures, direct mail, event promotion materials - along with related multimedia; work with the Marketing Department and external vendors on production and web development
Provide marketing leadership and manage a broad range of tools - digital, print, mail, social media, video - to promote the Suffolk Law story
Collaborate with website, content, and social media teams to ensure all digital law school content is accurate and up-to-date.
Create and maintain the Law School marketing schedule
Manage all marketing communications aspects of School-based events, including Commencement
Support University-wide operational efficiencies and effectiveness in marketing and communications
Bachelor's degree in marketing, communications, or a related field; Master's degree a plus
Minimum three years related experience
Strong project management and communication skills
Proven copywriting and copyediting ability
Working knowledge of Google Analytics and other analytical tools a plus
Ability to work in a fast-paced, goal-oriented deadline-driven environment
Excellent organization/computer skills
Ability to work independently and collaboratively
Critical thinking and analysis skills
Preferred: multimedia skills (e.g., photography, video production and editing, web skills, etc.)
Internal Number: ouTYbfwg
About Suffolk University
Located right in the heart of downtown Boston, Suffolk University gives its students unparalleled access to the city and all it offers.Our college green is the Boston Common. We are steps from dozens of historic sites like the Old State House, Faneuil Hall, and the Massachusetts State House. We have no real boundaries to our campus' Boston and Suffolk blend together. That means our students have incredible access to a wealth of opportunities, whether it's museums and restaurants or internships and co-ops. At the same time, we also take pride in being a personal, student-centered school, where faculty and administrators know students by name. We take the time to recognize each student's promise, figure out what makes him or her tick, and build important mentoring relationships.As we have done since our founding, we strive for one thing at Suffolk: give students the tools they need to be successful, smart, and satisfied at whatever they choose to do.