Job DescriptionThe GDIG Marketing Manager is responsible for assisting in the planning and execution of marketing activities with the goal of maximizing asset performance for Greystar owned, multifamily assets.
Works with supervisor, business leaders and client to develop client marketing playbook and individual asset marketing strategies, timelines, and budgets within an assigned portfolio that promote each community s brand and achieve its business goals over the life of the asset.
Manages relationships with outside marketing suppliers to deliver individual project identities, marketing campaigns, visual media, websites, sign programs and other online and offline marketing communications.
Implements and executes marketing plan for each community within assigned portfolio consistent with client marketing playbook.
Ensures all marketing activities are consistent with Greystar and community brand standards to ensure that our mission, core values, voice, trademarks, logos, colors, typography, and regulatory restraints are consistently applied to all marketing communications.
Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities, to make recommendations for optimizing results.
Participates in the annual business planning and budgeting process for each community by recommending marketing and advertising strategies.
Manages on-boarding and off-boarding of communities within assigned portfolio.
Provides on-going marketing support to community teams, business leaders, and client.
May participate in four-person team responsible for overall asset performance success with client representative, operations leader, and capital improvements representative.
May supervise other team members.
EducationA degree in marketing, advertising, communications or business is preferred.Qualifications
Minimum five years of experience in a marketing role within a creative or digital agency and/or medium to large service-oriented company required.
Creativity, problem-solving, and effective communication skills are essential.
Proven ability to use diplomacy, persuasiveness, and good judgment in constructing messages, replies to inquiries and comments, and other communications both inside and outside of the organization.
Knowledge of rental housing operations and real estate-related marketing concepts and terms to read, interpret, and apply information is preferred.
Demonstrated proficiency in word processing, spreadsheet, and data management programs to prepare, deliver, and present required reports.
Demonstrated mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages to complete financial records, budgets, and other fiscal reporting information.
About usGreystar is the global leader in multifamily real estate, offering expertise in property management, investment management, and development and construction of rental housing. Established in 1993, Greystar is the largest property management operator in the world. Its dedicated team members and a commitment to hiring the very best multifamily professionals has resulted in record growth, making Greystar one of the most respected and trusted real estate companies. EOE.
Internal Number: 39597BR
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.