Web and Digital Marketing ManagerCal Performances (7455U)
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Cal P erfo rma nc e s is the p erformi ng a rts pre sent ing, co mmi ssionin g and pr odu ci ng organi za ti on ba se d at the Univ ersity of California, B erke l ey. The miss i on of Ca l P erfo rma nc e s is to p roduc e and p resent per fo rmance s of the highest artistic qu ality , enha nced by prog ram s that explore compellin g int ersectio ns of education and the pe rfo rming a rts. To learn m ore abou t C al P erf orman ces, pl ease v isit htt p:/ /calper fo rmanc e s.org/ .
Und er t he dir ec tion of the Dir e cto r of Marketing an d Comm uni ca ti ons , the W eb and Digital M arket ing Manag er i s respo ns i ble f or driv ing g rowth, revenue, a nd eng ageme nt ac ros s Cal Perform an ces digit al ch a nnel s an d init iativ es , includi ng t he w ebs ite, soci al media chann els , and email. The pos itio n man age s and r ep orts all a sp e ct s of Cal P erf orma nces' en gage m ent eff orts on th es e prop ertie s , encompa ssin g both revenu e gene rating stra tegi es a n d audie nce d evelopme nt objec tive s. The pos itio n su p por t s a br oad range of prog ram ming and se rvice s of Cal P erfor mances a nd wor ks clo se ly with all Cal Perform an ces units a s a collabo rato r on all digital initiat iv es .
Web site Mana gemen t
Manag ement of Cal P erfo rmances' w e bsite prop erti es incl udin g:
Manag eme nt of co ntent de velopment an d deployme nt, including content and upgrade projects related to Cal Performances' TNEW e-commerce integrations.
SE O and S EM stra tegi es
Management and implementation of mobile optimization strategies
Manag eme nt of Google t ag m anag e r an d analyt ic s de velopment, tr acking a nd re por ting
Analy zing an d recomme nd ing website and e-commerce i mprovement stra t egie s to enhance revenue generation, impr ove the custo mer onli ne experie nce, a nd ensure eff ec tiv en ess of bran d awa ren ess and mission driven ini tiat iv es
Proje ct mana gement of all web site en ha nc em ent initiat iv es , inclu di ng init ial scop ing, RFP developm ent, budg etin g, and mana gem ent of all prog rammin g dev elopm e nt res ource s
Email Communications Management
Strategizes, consults, schedules, and oversees execution of all email communications campaigns in support of all marketing, communications, and development initiatives.
Oversees implementation and management of all marketing automation web/email campaigns
Acts as gatekeeper for schedule of all emails deployed by Cal Performances.
Monitors and reports on all metrics related to email campaigns, including effectiveness, opt outs, hard bounces and other issues related to email list management.
Stays up to date on all best practices in email communications strategies and acts as subject matter expert for all campaigns.
Soc ial M edia S trateg y a nd Managemen t
Manag e ment of Cal Perfo rmances s oc ial m edia channels, inclu ding :
Develo p ing st rategie s to dri ve growth an d increa se d e ngagement o n all social m edia c han nel s
Over se e dev elopme nt and ex ec ution of social medi a conte nt
Keep up with indu stry t rend s and r ecom mend ne w ch anne l i mpl em entation s and us ag e as neces sary
Colla borat e w ith Cal P erfor mances m ark eting and comm uni ca tion co lle agues to identi fy and engage with online influen ce r s
Partner with unit s a cr o ss Cal P erfo rma nc e s to devel op cont ent an d strate gies t o f ully repre sent Cal P erfo rma nc e s mis sion- driv en a ctivi ties
Manag es a ctivi ties and perf orman ce of Digital Conte nt Associate, Email Production Coordinator, New Te chnolo gy Coordinat or , and variou s stude nt as si stant s.
Ex per ien ced digital profe ssion al wh o ha s demo ns t rat ed prio r expe rience in dev elopin g and managi ng dig ital s trategie s and pro gram s for complex organi za tio n s with multi pl e audie nces.
Ex per ien ce b ridg in g t he ga p betwe en m arket ing , com municat ion s and tec hnolo gy and the delivery of marketing an d comm uni ca ti ons p rog ram s ac ros s multi ple ch ann els.
Succes sful e xperien ce im plementin g m ajor digit al init iativ es , includ ing we bs ite d es ig n and a n understa ndin g of t he f ull spec tr um of di gital ac tiv iti es, includin g co ntent repu rpo sing a cross multi ple ch an nels .
Demo ns t rate d expertis e wi th Google an alyt ics an d ot her w eb site metric p rog ram s.
Demo ns t rate d ex ce lle nt writ ten co mmun ication sk ill s; ex per ie nced digital copy writ er ac ross a wide v ari ety of dif ferent m ar ke tin g ch ann els, but espe cially , email a nd social me dia co ntent .
B.A. degree (or equivalent experience).
Workin g kno wledge of HT ML and H TM L 5/ Ja va scrip t/ CSS, Phot os ho p, and oth er c reativ e on line appli ca tion s .
Ex per ien ced wor king with web site c onte nt manageme nt system s
Demo ns t rate d stron g pr oje ct manag eme nt sk ill s in ord er t o meet m ultiple dead lin es ; str ong analyt ica l, organi za tional, and tim e man ageme nt sk ill s, as w ell as excelle nt interpe rsonal sk ill s.
Abilit y to respond an d perf orm in a fav orable, f lexible and supp ortiv e manne r to short lead-tim e proje cts co ve ring a b roa d r ange of digita l t as ks f or t he organi za tio n .
Abilit y to exercis e so und ju dgment, de ci sion ma king, and pr oble m so lv ing sk ill s, while al so co mm uni ca ti ng t he nee d f or f urthe r clar ity or direc tio n.
Must be ca pa ble of wor king independen tly within a f ast -pa ced, dy namic , team -ori ented environ ment.
Ex per ien ce in managing compre hen sive digital ca m pai gns f or lo ca l or nat ion al arts or g ani za tio ns
Ex per ien ce w orki ng with T essitura CRM S oft ware, including TNEW e-commerce integration
St rong ap pre ciation a nd k now l edge of musi c, dan ce, and t heatre
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.