The Digital Marketing Manager is responsible for managing and implementing all web content and email initiatives to support the BSO’s goals of driving earned revenue online and deepening patron engagement. This position, reporting to the Director of Marketing, will serve as the primary lead for front-end maintenance of the BSO’s website (BSOmusic.org) as well as email campaigns. Successful candidates must have 1-3 years prior experience in a digital marketing or e-commerce role.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Perform day-to-day front-end content maintenance of the BSO website and ensure accurate, updated information is available for all patrons.
Be familiar with full capabilities of Umbraco, the BSO’s Content Management System, to offer streamlined and efficient solutions to online projects and campaigns.
Understand how the website interfaces with our ticketing system, Tessitura, and actively report/troubleshoot issues as they arise.
Serve as the primary liaison with website developers to ensure timely and efficient maintenance of the BSO’s website.
Responsible for designing, scheduling, proofing and deploying all BSO e-blasts for marketing and other departments.
Manage targeted patron email lists to maintain open rates and revenue of BSO e-blasts.
Deploy digital signage in the Joseph Meyerhoff Symphony Hall as appropriate.
Optimize marketing assets for digital implementation, ensuring all digital marketing is user-friendly and responsive.
Assist with planning and implementation of digital ads.
Report on digital analytics to the BSO marketing team on a regular basis.
Stay abreast of trends and emerging technology in the online marketplace and industry, adjusting the online marketing plan accordingly.
Assist with other projects as assigned.
QUALIFICATIONS AND CAPABILITIES
1-3 years prior experience in a digital marketing or e-commerce role.
Proficiency with HTML5 is required. Proficiency in CSS is preferred.
Experience working with a CMS, preferably with an e-commerce website.
Experience with developing, deploying and analyzing email marketing campaigns.
Proficient in digital analytic reporting, including but not limited to experience with Google Analytics and Google Webmaster Tools.
Experience with search engine optimization and marketing is preferred.
Highly organized, methodical and process-driven.
Must have a strong customer focus with the ability to identify and distinguish unique customer segments.
Have a creative eye and mind for online page layout and digital media.
Experience with Tessitura, Umbraco or Prospect2 is a plus.
Experience with responsive design is a plus.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Must be a self-starter who takes direction well.
Must be a team player with strong communication skills.
Ability and motivation to work in creative ways to expand the boundaries of traditional audience services and take advantage of emerging e-commerce technologies.
Background in arts management is a plus.
HOW TO APPLY Submit a cover letter, resume and salary requirements to: marketingjobs@BSOmusic.org, Baltimore Symphony Orchestra, 1212 Cathedral Street, Baltimore, MD 21201. References may be required upon request. Deadline to apply is November 11, 2019. No phone calls please.
ABOUT THE BSO For over a century, the Baltimore Symphony Orchestra has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. Under the direction of Music Director Marin Alsop, the Orchestra is internationally recognized and locally admired for its innovation, performances and recordings and educational outreach initiatives including OrchKids. Launched by Marin Alsop and the BSO in 2008, OrchKids provides children educational resources and fosters social change through the power of music in some of Baltimore’s most underserved communities.
The Baltimore Symphony Orchestra performs annually for more than 350,000 people throughout the State of Maryland. Since 1982, the Baltimore Symphony Orchestra has performed at the Joseph Meyerhoff Symphony Hall in Baltimore. In 2005, with the opening of The Music Center at Strathmore in North Bethesda, Maryland, the BSO became the nation’s first orchestra with year-round venues in two metropolitan areas.
Additional Salary Information: • Health insurance: three options to choose from; all at low cost to the employee
• Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
• Generous paid time off, including annual, personal and sick leave
• Two 403(b) plan options
• Health Savings Account
• Flexible Spending Accounts, including Medical and Dependent Care
• Employee Assistance Program
• Free and/or discounted tickets to BSO concerts
About Baltimore Symphony Orchestra
The Baltimore Symphony Orchestra (BSO) is internationally recognized as one of the world’s preeminent orchestras. Acclaimed for a history of artistic excellence, the BSO has attracted a devoted national and international following while maintaining deep bonds throughout Maryland through innovative education and community outreach initiatives. The BSO made music history in 2007, when Marin Alsop was named the Orchestra’s 12th Music Director, becoming the first woman to head a major American orchestra. With her highly regarded artistic vision, her dynamic musicianship and her commitment to accessibility in classical music, Maestra Alsop’s directorship has ushered in a new era for the BSO and its audiences.
The BSO is a multiple Grammy Award winner and has topped Billboard’s classical music chart. Located in Baltimore City’s historic Arts District, the BSO’s primary home is the Joseph Meyerhoff Symphony Hall, a 2,443 seat facility that opened in 1982. Since 2005, the BSO has also performed a regular series of concerts at its second home, the Music Center at Strathmore, a 1,976 seat facility in Montgomery County, a suburb of Washington, D.C. During its history the BSO has played ...multiple engagements at Carnegie Hall and has toured in Europe and Asia. The BSO regularly performs over 180 concerts a year.
In addition to the Joseph Meyerhoff Symphony Hall, the BSO is a founding partner and the resident orchestra at the state-of-the-art Music Center at Strathmore, just outside of Washington, D.C.