WittKieffer has been retained to conduct the search for a Chief Marketing Officer (CMO) for Hunterdon Healthcare System (HHS), located in Flemington, New Jersey. The organization seeks a dynamic, distinguished executive to lead the organization's marketing strategies, communications and public relations activities
HHS is an independent not-for-profit community health system consisting of the 178 bed Hunterdon Medical Center (HMC), Hunterdon Healthcare Foundation, Hunterdon Regional Community Health (HRCH), and Mid Jersey Health Corporation, which houses the system’s for-profit business lines, including joint ventures with physicians. HHS resides in a competitive marketplace and has been able to maintain their independence by strategic partnerships with their medical staff, a strong payor mix and loyal community.
Reporting directly to the President and CEO of Hunterdon Health System, the CMO will build a system-level strategy as it relates to marketing, branding and communications. This includes evaluating the current department in order to grow and elevate the function, and create a cross functional team. In addition, this executive will develop an overall communications strategic plan that aligns with the system's strategic and operational priorities, as well as a true electronic media strategy, with special emphasis on social media, SEO and the organization's website. The CMO will also continue efforts to advance HHS by creating a consistent brand across the organization, in addition to cultivating ongoing media relations.
Successful candidates must have strong intellect consistent with the organization's culture; a highly creative and forward thinking approach to strategic communications; advertising and marketing; and be politically savvy both inside and outside the organization. Being true to one's convictions and adhering to professional standards of practice and excellence is key, as well as the ability to adapt to changing priorities and incorporate the input of other leaders and stakeholders, including the board, physicians and other members of the Hunterdon Healthcare System community.
Interested parties may apply or inquire via the WittKieffer Candidate Portal here. For more information, questions, or nominations, please contact the search team at email@example.com.