The Assistant Director of Digital Marketing will be responsible for creation, execution, management and optimization of marketing strategies and outbound communication flows to build awareness and drive interest for the Division of Graduate and Professional Studies.
This position will report to the Director of Digital Marketing in the Office of Marketing and Communication and will work in consultation with the Assistant Vice President of Graduate and Professional Studies. This position will assist with all out-bound and in-bound marketing collateral which includes SEM, SEO, video, social, print, digital, radio and outdoor collateral.
PRINCIPAL DUTIES AND RESPONSIBILITIES The statements below are intended to describe the principal duties of the person or persons assigned to this role. They are not intended to be an exhaustive list of all job duties and responsibilities. Lasell University has the right to add or change the job responsibilities at any time.
Produce high quality content for inbound and outbound marketing efforts.
Create and manage all outbound communication flows utilizing CRM
Create content for multiple mediums including but not limited to: website, social media, emails, texts, press releases and advertisements.
Manage digital assets and content management systems.
Create and maintain a marketing communications calendar.
Conduct market analysis and research to identify trends and opportunities.
Analyze existing and potential content, focusing on reuse and single source opportunities.
Work with assigned internal team to obtain an in-depth understanding of the program requirements.
Other duties as assigned.
MINIMUM KNOWLEDGE AND SKILLS REQUIRED BY THE JOB:
Strong Project Management skills; ability to organize project timelines and follow up with internal and external customer needs.
Strong written and oral communication skills; including the ability to present ideas and suggestions clearly.
Strong organizational skills; ability to accomplish multiple tasks within the agreed upon time frame.
Demonstrated focus on accuracy and high attention to detail.
Must understand online marketing (SEO, SEM, Digital ads) best practices.
Ability to collaborate effectively with a variety of cross functional teams.
Able to work both independently to complete tasks and respond to department requests as well as collaborate with others to utilize resources and knowledge in identifying effective solutions.
Technical knowledge of HTML and Photoshop
Salesforce experience is a plus
Review of resumes will begin immediately. Candidates are asked to submit a letter of application, current resume, and three reference names using the forms below.
Lasell University is committed to equal opportunity in every aspect of hiring and employment. Lasell proactively reviews its policies and practices to assure that decisions with respect to every dimension of employment are made without regard to age, color of skin, disability, gender expression and identity, genetic predisposition, marital status, national origin, race, ethnicity, religion, sex, sexual orientation, veteran's status, status as a victim of domestic violence, and all other protected groups and classes under Federal and State Laws and executive orders.
About Lasell University
An innovator in education for over 150 years, Lasell University today is a comprehensive coeducational university offering professionally oriented bachelor's and master's degree programs. Our 50-acre campus is located in suburban Newton, Massachusetts-within eight miles of downtown Boston at the heart of the Route 128 high-tech corridor.
We are known for helping students make the connection between classroom lessons and real life through hands-on activities such as internships, practicum, service learning, and meaningful projects.