Power Products Unlimited is hiring an E-Commerce Digital Marketing Specialist in Spokane, WA. The position is full-time and centrally located to Downtown Spokane and Spokane Valley. The primary purpose of this job is to be responsible for the design, implementation, and reporting of effective digital marketing campaigns to support business objectives for the company’s house brands.
Founded in 1999, Power Products Unlimited, Inc. is made up of a group of highly dedicated automotive enthusiasts that continually strive to provide the best automotive upgrades the industry has to offer, back by an industry-leading customer support team. Large enough to supply customers with anything they need for their vehicle, yet still small enough to remember their name.
Oversee all aspects of paid media channels – Google Ads, Bing, YouTube, Social Media Ads and content syndication—including account administration, ad creation, reporting, and budget optimization
Develop a paid search strategy based on house brand goals
Manage the email marketing calendar, creation, and execution of all email campaigns
Provide performance reports and recommendations to team and executives on a regular basis
Identify and execute opportunities for A/B tests across channels and segments
Actively test and analyze keywords, advertising copy, landing pages and positioning to drive results in line with house brand goals
Analyze ad performance against campaign and business objectives, make recommendations for optimization
Support SEO strategies by identifying in-market keyword opportunities
Collaborate with brand management on day-to-day operations and campaign strategy
Collaborate with graphic designers to develop new creative suites
Collaborate with the internal marketing team to execute on new content strategy initiatives to drive traffic, engagement, and leads
Manage and recommend new external agencies as needed to support campaigns
Must-Have Skills and Experience
E-Commerce and Email Marketing experience required
Facebook Advertising experience required
Digital analytics and reporting experience required
General automotive experience a plus, but not required
Have a deep familiarity with paid media best practices and ad networks, including segmentation, targeting and retargeting.
Strong communication and social skills
Strong proficiency in Excel
Familiar with Adobe Creative Suite preferred; design background a plus but not required
Proven communication skills, including the ability to write original ad copy and provide directive on creative assets
Exceptional project management skills and attention to detail
Comfortable working in a fast-paced team environment
Desire to become a pivotal player in a rapidly growing company with an opportunity to grow
Additional Salary Information: Negotiable | Includes Premium Company Benefits: Power Products Unlimited offers competitive pay and benefits package including Medical, Dental, Vision and Retirement Plan. Located near the heart of Downtown Spokane, growing suburban communities, and many outdoor activities, with state-of-the-art offices that includes a world-class recreation center.
Internal Number: e-commerce
About Power Products Unlimted
Power Products Unlimited, Inc. is a proud SEMA member company and is made up of a group of highly dedicated automotive enthusiasts proudly located in Spokane Valley, Washington that strive to offer the best automotive upgrades the industry has to offer, backed by the best customer support you’ll find anywhere.
Originally founded in 1999, Diesel Power Products, the original division of Power Products Unlimited, began its roots in the diesel performance industry by offering a select line of air improvement products and have grown to now offer you thousands of products from hundreds of manufacturers all based upon the original core principles we were founded on, quality. In 2010, we realized the need to expand fully into the off-road market. For years, we were offering high-grade suspension components and kits for light-duty diesels on our Diesel Power Products website, but most of those manufacturers also offered numerous parts for other applications. And because of this, Offroad Power Products was born! Since this time, we have sought out the best and brightest companies in the offroad market to ensure we are able to offer you nothing but the highest quality parts available.