Automotive high-performance leader, Accessible Technologies, Inc., manufacturer ofProChargerSupercharger Systems and Inovair Industrial Products, is seeking a Marketing Manager.
Accessible Technologies, Inc. is the industry leader and has been engineering and manufacturing inter-cooled centrifugal supercharger systems for street, street/strip and racing applications on cars, trucks, SUVs, motorcycles, UTVs, watercraft, and boats through our ProCharger division for nearly 25 years. In 2010, Inovair was founded to expand the application of high-efficiency turbo/centrifugal blower technology within and industrial applications. Our dedication to product innovation and organizational strength are keys to maintaining market leadership and enables our growth. We are headquartered in Kansas City with a second office in the Bay area.
The Marketing Manager will be responsible for all marketing activities related to the ProCharger supercharger systems and Inovair industrial products. The incumbent will manage marketing staff, coordinate with sales, service and engineering managers. This position reports to the Marketing Director but includes frequent interaction with the CEO.
Lead all elements of Inovair marketing communication and management
Assist with Leadership and Management of ProCharger marketing activities
Provide operational leadership for the KC-based marketing team - coordinating heavily with sales and engineering, and CA-based marketing director
Provide strategic/competitive assessment of markets served by Inovair
Create concepts, creative content and copy for websites, advertising, and catalogs
Provide leadership for copywriting – with assistance from social media lead, Marketing Director, engineering and sales team members
Manage and attend Trade Shows for both Inovair and ProCharger
Assist sales team with distribution expansion and refinement of manufacturer’s reps and dealer network
Manage social media activities Inovair
Incubate and manage ProCharger television opportunities to minimize cost, maximize ROI
Manage outside marketing vendors for Inovair
Assist with ProCharger editorial program, working closely with editors – including lead contact for editorial taking place in KC
Assist engineering with the publication of white papers and other elements of technical marketing for Inovair
Report on Inovair Marketing function strategic and operational metrics
Monitor competitive products, pricing, and marketing activities for Inovair
Train Sales and Service staff on new products and promotions with support from Engineering staff
Report on pricing, Gross Margin and ROI Analysis for Inovair
Manage and execute other activities related to marketing, as needed
Bachelor’s degree required; MBA a plus
Experience with Technical Marketing, and Product Marketing
Familiarity with Aftermarket automotive industry
Experience managing digital marketing for an organization
Strong copywriting skills
Ability to travel for trade shows – 8 shows per year for up to 4 days per show
Experience with project management software, Basecamp or similar product preferred
Accessible Technologies, Inc., has been designing, manufacturing and marketing high performance automotive and industrial products for over 20 years. First with our ProCharger division, the industry-leader in intercooled centrifugal supercharger systems for street, street/strip and racing applications on cars, trucks, SUVs, motorcycles and boats. In 1994 the company expanded into industrial applications with its Inovair division. Inovair introduces a whole new way to look at compressor and blower technology for industrial applications by utilizing integrally geared, high efficiency, company, low noise compressors and blowers. Our dedication to innovation and continuous product development is our key to maintaining market leadership and enables our growth into new industries. For more company information, please visit our websites at www.procharger.comand www.inovair.com.