The Director of Strategic Marketing and Communications (DSMC) will develop and execute marketing and communication strategies that advance the school's and University's mission and vision. We seek an innovative and collaborative candidate who will lead organizational efforts around strategic marketing public awareness, communications planning, and analytics. Our publication channels currently include websites, social media, digital platforms, print and graphic media, and multimedia. The DSMC will develop a deep understanding of our programs, research activities, and audiences to create marketing and communications initiatives that disseminate key messages, working collaboratively across the iSchool and in partnership with Syracuse University’s Division of Marketing and Communications. Following established university brand standards, they will act as a strategic marketing champion for the iSchool, to tell our stories, promote our activities, and build on the momentum created by our strategic plan. Consistent with Syracuse University's positioning and identity standards, this professional will lead efforts to communicate our value proposition internationally and domestically, and elucidate how our faculty, staff, research, and teaching drive student success and research excellence at Syracuse University, an R1 institution. The DSMC must be comfortable working across multiple platforms, is an expert in modern marketing and communications tactics, and enables data-driven decision making with a
Internal Number: 81242
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.