The Director of Marketing and Communications (DMC) is responsible for furthering the mission of Loaves & Fishes Community Services by evaluating, developing, monitoring and promoting short- and long-term strategies and actions to build awareness and a positive image of Loaves & Fishes in the community. The DMC also promotes the awareness and positive image of Loaves & Fishes by supervising the Special Events Manager and Graphic Designer.
The DMC designs, executes and analyzes marketing and communication platforms and methods (concepts, tools and materials) to positively promote the organization. The individual utilizes consumer and community research data to identify key strategic targets to build community awareness and support for the Loaves & Fishes mission. The DMC keeps abreast of:a) general trends impacting the not for profit marketplace, b) competitive factors including digital/mobile/e-commerce data trends, and c) a deep understanding of both community values and competitor differentiation. Managing and mentoring direct reports in design and event planning is integral to the position. All communication design and promotion will embody the values of community, compassion, dignity, hope and service. The DMC reports directly to the Vice President of Advancement.
Develop and implement the annual marketing plan that conveys the agency’s mission and vision to increase brand awareness, ensure consistency of message, and meet relevant objectives of the Strategic Plan
Manage the external digital initiatives to support Loaves & Fishes, including website, email marketing and mobile marketing
Manage and grow Loaves & Fishes’ presence across social media channels such as Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram. Evaluate and determine strategy for emerging platforms
Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives
Work with Advancement team to create and produce marketing materials, printed and e-newsletters, and direct mail for all philanthropic initiatives
Supervise and serve as a resource to the Special Events Manager and Graphic Designer
Maintain and develop relationships with outside public and media relations personnel and develop press releases to garner consistent media attention for agency
Coordinate the marketing and provide support for the planning, promotion and implementation of all Loaves & Fishes events
Work with the business community as needed for initiatives that benefit both the businesses and Loaves & Fishes
Based on direction from VP of Advancement and in coordination with Program team, maintain and develop relationships with community groups such as the area Chambers of Commerce, civic, marketing and philanthropic organizations.
Requirements and Qualifications:
Passion for the mission of Loaves & Fishes Community Services
Bachelor’s Degree in relevant field
Understanding of and ability to execute best practices for effective social media, email, mobile communications and the website
Excellent verbal and written communication skills
Upbeat positive demeanor and ability to convey a gracious tone
Ability to connect with the community, volunteers, donors, and clients
Demonstrated ability to work effectively in an environment with a team approach
Willingness to embrace the collaborative process that represents the Loaves & Fishes culture
Strong organizational and time management skills
Ability to prioritize tasks, meet deadlines and manage multiple projects at once
Excellent listening and retention skills
Tech savvy and strong problem-solving skills
Existing strong community connections is a plus
Insured driver with valid IL license and available vehicle
Physical maneuvering including lifting of up to 20 lbs. as is often required in the management of special events
Additional Salary Information: benefit and 401k eligible
About Loaves & Fishes Community Services
Loaves & Fishes Community Services is a registered 501(c)(3) organization that has served the community of Naperville since 1984. We serve all of DuPage County. Our mission is to provide healthy food and impactful programs to promote self-sufficiency. We provide high quality food, emergency financial assistance for essential needs, educational opportunities, pathways to car ownership and wellness services to improve the lives of struggling families. We strive to be an innovative model and collaborator in our community and resource to our many valued partners.