The Director of Marketing is responsible for the planning, development, and implementation of corporate marketing, sales tools and materials, and public relations efforts. This individual’s primary focus will be on web first media and print campaigns including catalog and direct mail, as well as setting direction for integrated email and web based components. This position requires an experienced professional who understands content marketing, forecasting, social media sales channels, analytics and performance reporting.
Essential Duties and Responsibilities
Creates, implements, and measures corporate marketing and public relations efforts to enhance the corporate brand and position Moss as an industry leader. Including the creation of all international sales tools and marketing of international client services.
Responsible for the implementation of Moss’s strategy for industry shows and exhibits.
Analyze and interpret data pertaining to specific market segments to help drive future strategies.
Create demand-generation strategies to attract new consumers to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion and retention.
Manage in-house marketing and production staff. Provide tactical leadership to improve project management process.
Closely manage the marketing spend budget by brand, region and product to ensure we meet or exceed annual revenue and profit targets.
Education & Experience
Bachelor’s degree in marketing, business, or communication; MBA a plus.
Automotive industry experience preferred.
8+ years of marketing experience.
5+ years of management experience preferred, especially experience developing and managing budgets, as well as personnel training, supervision, development and appraisal.
Strong understanding of retail/e-commerce business processes.
Proficiency in market research, data mining and market analysis.
Experience overseeing the design and production of print and digital materials for marketing and advertising purposes.
Art or graphic design experience not required, but preferred.
About Moss Motors, Ltd
Since its start in 1948, and still today, Moss Motors is a company run by enthusiasts for enthusiasts. Our customers drive and maintain vehicles that reflect golden days of British motoring and sports cars, and many of these dedicated individuals have been our customers for decades.Moss Motors' commitment to our customers and their cars runs deep. We make substantial investments into quality and support for the parts we provide. We are the most trusted name in classic British car parts not because we are the biggest; rather, it is due to the knowledge and character of our staff, Salespeople and Technical Support team. These women and men, many of whom have been at Moss for over 20 years, are indeed the best in the business.At Moss we work to provide you with the best parts and service at competitive prices. When you partner with Moss for the restoration or upkeep of your vehicle, you are assured of reliable, accurate and helpful assistance every step of the way. Moss Motors is headquartered in beautiful Goleta, California and hosts a warehouse and sales staff in Petersburg, Virginia, too. Both locations welcome visitors—we love to meet our customers in person!—and we invite British car clubs to schedule tours of our facilities as well.