Position Summary: The Digital Marketing Associate works directly with the Director of Digital Strategy to maintain, strategize and analyze the Goodman’s digital presence. Main responsibilities including creating and deploying email blasts, updating the Goodman’s website and social media outlets, assisting with digital advertising and creating compelling content to market and promote Goodman’s mission, productions and events.
Email Marketing – Write copy, build and deploy HTML emails on behalf of the Goodman using our database-integrated email marketing service WordFly (similar programs include Constant Contact, Emma, MailChimp, Prospect2), maintain the Goodman’s institutional email calendar and coordinate the marketing department’s email schedule
Web Editing and Maintenance - Assist with the editing and maintenance of GoodmanTheatre.org, work within the CMS (content management system) to keep web copy current and accurate, train additional staff on how to use the CMS tools as needed, analyze and report on data from Google Analytics to monitor digital marketing efforts
Digital Advertising – Build and monitor the Goodman’s Google AdWords program, provide support in the creation, publishing and analysis of Goodman’s Facebook, Instagram and Google Display advertising
Content Writing & Editing - Assist with the creation of engaging web and social media content, write and edit articles and behind-the-scenes previews as assigned by the Director of Digital Strategy, work with the Goodman Marketing Team to brainstorm content-based marketing ideas to promote productions.
Experience and Qualifications:
1-3 years of professional experience, experience working as a community manager on social media platforms required
Extensive background in writing and editing required
Bachelor’s Degree required
Experience working within a CMS (ex. Wordpress, Joomla, Episerver, Drupal) to update websites required
Excellent writing and editing skills required
Intermediate knowledge of HTML, Photoshop and graphic design required
Understanding of Google Analytics and Google Adwords required
Familiarity with Tessitura (or other CRM database) is a plus
Self-starter and ability to work in fast moving environment necessary
Must be creative, flexible, open-minded, enjoy working as part of a team and experimenting with ideas
Goodman Theatre is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.
No phone calls. Please indicate in your email or cover letter how you heard about this open position by listing the specific website or posting location.
About Goodman Theatre
Goodman Theatre, Chicago’s oldest and largest not-for-profit theater, has won international renown for the quality of productions, the depth and diversity of artistic leadership, and the excellence of its many community and educational programs.
By dedicating itself to three guiding principles—quality, diversity and community—Goodman Theatre seeks to be the premier cultural organization in Chicago, providing productions and programs that make an essential contribution to the quality of life in our city.