Well situated with convenient access from Interstates 70 and 435, Legends Outlets Kansas City offers shoppers a comprehensive collection of designer and brand name outlet stores, restaurants, and entertainment venues. Favorite brands at the outlet shopping destination include Polo Ralph Lauren Factory Store, Banana Republic Factory Store, J.Crew, Under Armour and Nike Factory Store, among many more. Restaurants and entertainment venues include Dave & Buster’s, Yard House, and the AMC Legends IMAX 14-screen cinema. Legends Outlets has a massive trade area, drawing visitors from a one-day’s drive. The Village West area is the number one tourist site in Kansas and one of the top visitor destinations for any visitor to Kansas City. We are seeking for a Marketing Director to handle the job duties as defined below.
RESPONSIBILITIES AND DUTIES
Supports the Center in the marketing and communication of assigned shopping center and assists in achieving the center’s goals. These responsibilities include coordinating and implementing various aspects of the center’s marketing and communications plan including marketing, advertising, public relations and special event planning.
Essential Duties and Responsibilities
Organizes and prioritizes work to ensure completion of all tasks in a timely manner.
Work within a team environment to achieve and exceed center and team goals.
Assist the General Manager in the review, approval, and processing of property invoices. (i.e., coding per budget, keep on prescribed schedule for timely payment, and assemble all Legacy required back-up).
Assist the General Manager by assisting with the planning and implementation of a strategic, overall marketing and communications program for the center. This includes, but is not limited to, advertising programs and social media platforms to enhance tenant sales, targeted consumer initiatives, special events, public relations and community relations.
Assist with the evaluation and effectiveness of key marketing activities in terms of sales/traffic results, consumer response, publicity value, tenant success and community support.
Coordinate and manage 3rd party graphic design to create print & digital marketing materials including: on-site signage, directories, brochures, banners, online digital advertisements, etc.
Understand and work within the yearly allocated marketing budget for the assigned center. Support the existing tenant relations program that includes, but is not limited to, regular tenant meetings, tenant newsletter, personal calls and visits, customized marketing plans and sales incentives.
Build strong merchant relations to ensure participation in key sales promotions, events & all other traffic driving initiatives.
Assist the Business Development Representative in the coordination of sponsorship programs.
Manages Gift Card Program and coordinates new merchants on gift card program set-up & training.
Maintain and coordinate weekly/monthly eBlasts for Legends Outlets VIP program.
Understanding of GeoFencing/GeoTargeting, coordinate and manage agency of record retainer fees and objectives including promotional calendar for media buys, placement and brand such as – digital, print and radio.
Assist the General Manager in the development of opportunities within regional market to attract tourism.
Assist Leasing as needed through research and marketing efforts in achieving 100% tenant occupancy.
Create and deploy partnerships with area corporations and venues.
Other duties as assigned.
Assists General Manager/Office Coordinator with supervision and training of Customer Service personnel as it relates to property Gift Card program.
Assist with scheduling of temporary or promotional event staffing.
Language and Communication Skills
Strong written and verbal skills.
Ability to speak in Public speaking environment.
Remains calm and polite when assisting tenants with problems and emergencies.
Ability to effectively present information and respond to questions from ownership, management, tenants, clients and customers in a timely manner.
Requires collaboration with field marketing and corporate marketing, while implementing programs independently.
Strategic planning and thinking. Creativity and innovation.
Education and/or Experience
Required: Bachelor’s degree with emphasis in marketing, advertising, journalism or business administration.
Preferred: Three to five years in retail and/or related shopping center experience.
Preferred: One to two years with proven event planning, execution and result tracking experience.
Computer proficiency: Microsoft office, Photoshop, Adobe
Other Skills and Abilities
Inherent ability and desire for learning and understanding. Flexible and effective in dealing with changing situations. Proactively sets and achieve goals beyond standard expectations.
Develop new ideas and insightful approaches to address specific situations.
This job description above indicates in general the nature and levels of work, knowledge, skills, abilities and other essential expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required.
To perform this job successfully, an individual must be self-motivated, organized and able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position requires flexibility in working hours, including weekends (during events) and holidays.
Exhibit creativity and confidence in job performance.
Demonstrates strong multi-tasking abilities.
Exhibits excellent time management and organizational skills to consistently meet deadlines.
Build excellent working relations with all stakeholders to attain goals.
Demonstrates initiative and reflects a sense of urgency in daily duties.
Exhibits strong event planning and execution abilities.
Exhibits sound understanding of marketing principles within the shopping center industry.
Exhibits effective understanding of latest technologies and how to implement, including social media and demographic geotargeting.
Exhibits excellent verbal communication skills, personally, via telephone, conference calls, and in public speaking environments.
Clear and concise written communication skills.
Displays common sense and good judgment and strong interpersonal skills when responding to problems and emergencies. Maintains positive and professional relationships with co-workers.
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