The Marketing Manager works collaboratively with other members of ACTFL staff to develop a strategic, multi-tiered marketing plan for ACTFL programs, products, and services and manage all processes and procedures needed to accomplish the goals set forth in the plan.
Job Responsibilities: • Develop a marketing plan for the association detailing the needs of all departments with timelines and costs associated with the deliverables. • Plan, direct, or coordinate marketing policies and programs for the association. • Monitor trends that indicate the need for new marketing strategies. • Evaluate the effectiveness of marketing strategies established by each department. • Evaluate the financial aspects or return-on-investment for each marketing program. • Expand and develop marketing platforms including social media platforms. • Develop and manage internal marketing & communications calendar. • Consult on marketing decisions, including product launches and branding. • Enforce brand standards and guidelines. • Manage vendors related to marketing, communications, and graphic design. • Review all marketing graphics and materials before print or web publication. • Implement and measure the success of marketing campaigns. • Develop and manage internal marketing & communications calendar. • Write promotional copy for web, digital, and print materials, as well as press releases. • Work with Technology Manager to establish and maintain website content standards. • Write content for bi-weekly member e-newsletter; managing layout and dissemination. using ACTFL's bulk email system; creating and managing all other email copy, creation and designs. • Act as project manager for ACTFL’s book projects, including choosing vendors and subject matter/copy editors. • Manage ACTFL's social media accounts and enhancing the organization's social media presence. • Manage Lead with Languages’ public awareness campaign social media strategy and accounts and enhancing the campaign’s social media presence. • Manage the work of a Communications Assistant. • Manage the work of a graphic designer.
Supervisory Responsibility This position will manage the work of the Communications Assistant and a current part-time graphic designer.
Position Type/Expected Hours of Work This is a full-time position, and a 35-hour work week during these hours of work and days are Monday through Friday, 9:00 a.m. to 5 p.m.
Travel Minimal travel is expected for this position.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Experience Required • Degree in marketing or a related field • 3-5 years marketing/communications experience with a nonprofit/trade association • Proven experience in identifying target audiences and developing creative marketing campaigns that inspire, educate, and motivate • Experience managing multiple social media channels (Twitter, Facebook, LinkedIn, Instagram) for an organization and/or public campaign • Solid knowledge of website analytics tools like Google Analytics or WebTrends • An appreciation for brand identity and love of great copy • Experience with Informz bulk email system preferred
Required Education and Experience 1. Bachelor’s degree in marketing or related field 2. Five years of marketing experience in an association environment
About American Council on the Teaching of Foreign Languages (ACTFL)
The American Council on the Teaching of Foreign Languages (ACTFL) is dedicated to the improvement and expansion of the teaching and learning of all languages at all levels of instruction. ACTFL is an individual membership organization of more than 12,500 language educators and administrators from elementary through graduate education, as well as government and industry.
Since its founding (in 1967), ACTFL has become synonymous with innovation, quality, and reliability in meeting the changing needs of language educators and their students. From the development of Proficiency Guidelines, to its leadership role in the creation of national standards, ACTFL focuses on issues that are critical to the growth of both the profession and the individual teacher.