The Marketing & Communications Director is part of a team responsible for the administration and maintenance of the primary internet, social media profiles for TLC, as well as promotion of TLC programs and coordination of outreach events. Reporting to the Executive Director, the Marketing & Communications Director recommends and guides the strategy for all communications, website, and public relations messages and collateral to consistently articulate TLC's mission. The Marketing & Communications Director ensures that TLC is viewed as the primary source of language education and services within its diverse network and constituent base. The Director is responsible for the overall management of TLC's brand and coordinates at the strategic and tactical levels with TLC program staff to direct program-level marketing efforts.
Duties and Responsibilities:
Management of Marketing and Promotion
Promote TLC programs and events, press releases, marketing initiatives, and campaigns through collaboration with community partners and relevant outlets
Develop and maintain effective relationships, strategies, and campaigns for promoting TLC's extensive program offerings to diverse customer bases (B2C, B2B, various industries, etc.)
Coordinate TLC participation in community events, festivals, meetings, and conferences
Attend networking events to promote TLC services
Work with departments to monitor and advise on use of program-specific TLC social accounts (TESL, ESL to Go) ; Collaborate closely with directors and assistant directors of TLC programs
Marketing Collateral Development and Creation
Design and create press kits, press releases, and collateral materials
Create and deliver monthly TLC email Newsletter;
Schedule and secure advertisements, create messaging for TLC on radio and other mediums
Provide direct support to departments across TLC, including graphic design, talking points, power point presentations, photography and videography with assistance of tech team
Database management; Customer relations and contacts management
Maintain and develop website in collaboration with tech team
Monitor web presence and SEO status in collaboration with tech team
Maintain primary TLC internet/social media applications including Facebook, Twitter, and LinkedIn
Oversee marketing budget and communicate parameters to the team
Document and preserve in digital and hard copy relevant historical records of organization
Internal Number: 173626
About Institute for Public Service
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.
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