The Executive Director of Marketing and Communication is responsible for creating and implementing integrated marketing and communications plans to promote the varied services provided to students by USC Student Health. This is accomplished through the development of branding campaigns, media distribution, management of budget and implementation of an evaluation plan. Complexity of duties has increased significantly due to the greater use of social media to promote and link students into the many program and services of USC Student Health as well as track health behavior trends. The communications unit is also responsible for the development of periodic and consistent communication and health education campaigns, which require content development, editing and distribution to all enrolled students. The Executive Director for Marketing and Communications will participate in various coalitions, committees, and workgroups to represent USC Student Health and promote standardized health messaging.
Los Angeles, CA - University Park Campus
Bachelor’s degree in communications, journalism, public relations or a related field
Master’s degree in communications, journalism, public relations or a related field preferred
At least 8 years of experience in communications or related field required, health communications background preferred. Specific health areas preferred include: alcohol, tobacco, other drugs, wellness, violence prevention including suicide and injury prevention, health equity, sexual health, and access to care.
At least 5 years of staff supervision experience preferred. Demonstrated ability to work with media and political stakeholders. Thorough knowledge and / or experience with communication, marketing, advertising, promotional and public relations practices.
Demonstrated ability to strategically develop and evaluate social marketing campaigns.
Experience with online and social media tools including, but not limited to website writing, editing, and development.
Strong knowledge and expertise with HTML, CSS, Adobe Photoshop, InDesign, and Microsoft Office Suite products.
Ability to work with diverse groups and organizations required. Excellent interpersonal, verbal and written skills required. Attention to detail.
Strong project management, organization, and planning skills.
Effective leadership skills as well as the ability to be a team player.
High-level of professionalism.
Ability to exercise sound judgment under pressure.
Must be accessible after hours in the event of crisis/ emergency situations.
Internal Number: REQ20071862
About USC Student Health
Opened in 1991, this ultra-modern facility offers some of the most sophisticated technology available. Among the hospital’s advanced services are neurointerventional radiology, cardiac catheterization and interventional cardiology.