Brandeis University’s Graduate Professional Studies (GPS) is looking for an industry leader to develop and teach in our MS in Digital Marketing and Design Program. Brandeis University is consistently ranked among the nation’s top universities, and our online courses are developed using best practices in online learning. Information about Brandeis University and Graduate Professional Studies can be found online.
About the course:
RDMD 290: Special Topics - Free Methods of Digital Marketing is a special topics elective course designed to help the tactical marketer scale a marketing program with low (or zero) budget resources. While helpful for startups, nonprofits, and organizations that are going to market for the first time, the underlying principles are useful for prioritizing time and money across marketing programs in organizations of all shapes and sizes.
At the conclusion of this course, students should be able to understand any company's options with regards to digital marketing and that add value regardless of resource constraints, as well as determine when to increase marketing spend with a positive return-on-investment. Foundational topics covered in the course include:
Growth Marketing: applying scientific principles and hypothesis testing to marketing campaigns with limited budgets
Channel Marketing: trading off cost-for-time in allocating resources (e.g. content marketing, long-tail marketing)
Making the most out of early adopters, influencers and evangelists
Pros and cons of back-to-base (or house) marketing
Where to spend the first dollar
About GPS Faculty:
GPS Faculty instructors are active practitioners in the industries that align with our programs and have the professional expertise to bring to course discussions and threads. Instructors are part time and work fully online, with no requirement to appear on campus. Our faculty have earned at least a master's degree with many holding terminal academic degrees and industry-specific credentials. Previous experience teaching online is not required; GPS offers a comprehensive training program for qualified applicants.
How to apply:
GPS welcomes applications for its adjunct faculty pool on an ongoing basis. The application process consists of the online application and, if subject matter qualifications are met, a series of interviews at the discretion of the Program Chair and Director of Program Development. Complete your application online.
Qualified candidates will have Subject Matter Qualifications in the following areas:
Current active employment in the Digital Marketing field, or related industry
A cross-functional expert with strong analytical, technical, and creative skills.
Experience in building or advising companies through periods of marked growth with little or no budget
Experience with tools and platforms used to facilitate marketing or growth experiments
Minimum of 2+ years’ operating experience leading Growth, Growth Marketing, Performance Marketing, Acquisition Marketing, or Digital Marketing efforts.
Minimum of a Master’s Degree
Teaching experience preferred; online teaching or learning experience preferred
General responsibilities include:
For new courses requiring development:
Design a syllabus following program chair guidance and the syllabus template
Create content that aligns with course outcomes and offers the author’s experiences and perspectives on key points
For all courses - develop and deliver the course according to our teaching standards, which include actively facilitating online discussions, providing relevant and timely feedback on student work, reporting grades, and discussing student issues with staff
Create or refine and facilitate the course site in the Moodle learning management system
General skill requirements include:
Strong interpersonal skills when relating to students
The ability to communicate effectively in writing, including conveying complex information and promoting in-depth engagement on course topics
The ability to devote adequate time to courses, including responding to students and providing meaningful feedback in a timely manner
About Brandeis University - Graduate Professional Studies
As a medium-sized private research university with global reach, we are dedicated to first-rate undergraduate education while making groundbreaking discoveries. Four major academic units with 3,600 undergraduates and 2,050 graduate students comprise the University: the College of Arts and Sciences, the Heller School for Social Policy and Management, the International Business School, and the Rabb School of Continuing Studies. In 1985, Brandeis was elected to membership in the prestigious Association of American Universities (AAU), which represents the 62 leading research universities in the United States and Canada. Brandeis has been ranked among the top 35 national universities by U.S. News & World Report every year since the rankings’ inception. Our 235-acre campus is located in the suburbs of Boston, a global hub for higher education and innovation. Our faculty are leaders in their fields, as passionate about teaching and mentorship as they are about pushing the boundaries of knowledge. Our students are motivated, compassionate, curious and open to exploring new and challenging experiences. Brandeis was founded in 1948 as a nonsectarian university under the sponsorship of th...e American Jewish community to embody its highest ethical and cultural values and to express its gratitude to the United States through the traditional Jewish commitment to education. By being a nonsectarian university that welcomes students, teachers and staff of every nationality, religion and orientation, Brandeis renews the American heritage of cultural diversity, equal access to opportunity and freedom of expression.
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