Reporting to the Senior Vice President and Chief Strategy Officer, the Vice President, Marketing and Communications will serve on the system Operating Committee and will oversee a comprehensive department that includes marketing, branding, digital, social media, creative services, community events and public relations activities. In addition to brand and message development, positive and productive department leadership and budget management, the Vice President will use market research and analysis to design high impact initiatives that advance key service lines as well as focusing on our strategic direction of health and wellness for our communities.
The Vice President leads and directs the activities of the department’s management and staff. This includes providing clear project objectives, timelines and accountability. As a member of the health system’s Operating Committee, the Vice President is responsible for providing direction and expertise in marketing and communication strategies both internal and external, keeping leadership informed of health system’s brand and image as well as competitor brand and market changes. This position manages the functions of Marketing, Communications, Community Outreach and Customer Experience.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Collaborates with CEO and Operating Committee to establish a marketing and communications plan annually that incorporates the current strategic goals for the organization, as well as budget.
Leads organization communication and public relations efforts, delivering a comprehensive approach to internal and external messaging.
Has 24-hour accountability for media relations and acts as the corporate spokesperson, including crisis communications
Has 24-hour responsibility for patient condition reports and assigns this duty appropriately.
Demonstrated knowledge and execution of digital marketing strategies including website development, SEO, SEM, content management and CRM.
Works to build excellent relationships with community leaders, including media.
Oversees the production of all marketing and communications produced by the marketing department, maximizing budget dollars and minimizing outsourcing.
Provides ongoing reporting of department projects: from status reports and media coverage to budget and return on investment.
Maintains the highest standards necessary to protect the image of Stormont-Vail and the use of the corporate logo.
Provides direction and manages resources necessary to ensure quality programs, services, and systems development.
Creates and maintains an environment, which fosters the principles of continuous quality improvement.
Establishes and maintains open communication channels to ensure information is provided in a timely and efficient manner.
Is accountable for the design and implementation of departmental policies and programs which support the mission of the institution and meet regulatory agency requirements.
Works collaboratively to resolve departmental and interdepartmental issues. Supports interdepartmental service improvements. Participates on committees and task forces and services as resource/consultant to other departments.
Participates in community activities (i.e. volunteerism) to increase awareness of Stormont-Vail and strengthen community linkages.
Develops short- and long-range goals supportive of organizational critical success factors.
Identifies and pursues personal development opportunities. Identifies and supports staff development opportunities.
Responsible for sound fiscal management, to include allocating resources, coordinating expenditures for equipment and supplies, and creating/managing departmental operating and capital budget.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree (B. A.) from four-year college or university in journalism, communications, marketing or related field. Masters in Business, Health Care or other comparable field required. .
10+ years progressive leadership experience in marketing, with solid experience in and knowledge of CRM, market research and analysis, digital marketing, industry trends, and overall knowledge of the media landscape. Healthcare experience preferred.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Word processing, Spreadsheets, Internet software, E-mail, Database software, Contact Management
Manages department managers who supervise employees in the Marketing and Communications Department. Is responsible for the overall direction, coordination, and evaluation of these areas. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is regularly required to sit and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to use hands to finger, handle, or feel. The employee is occasionally required to lift up to 10 pounds. The vision requirements include: ability to adjust focus.
Demonstrates supportive behaviors necessary for age-specific care as determined by specific department(s).
Internal Number: Req# 25886
About Stormont Vail Health
Stormont Vail is an integrated health care system based in Topeka, Kansas, serving a multicounty region in northeast Kansas. It comprises Stormont Vail Hospital, Cotton O’Neil and Cotton O’Neil Pediatrics with more than 200 employed physicians and a variety of ancillary services. Stormont Vail achieved Magnet recognition for excellence in nursing services in 2009. Stormont Vail Hospital is a 586-bed acute care referral center in northeast Kansas. It is the product of the 1949 merger between Christ’s Hospital (opened in 1884) and the Jane C. Stormont Hospital and Training School for Nurses (1895). Stormont Vail Hospital and Cotton O’Neil joined in 1995 to form Stormont Vail Health. Stormont Vail has the region’s only Level III Neonatal Intensive Care and only verified trauma center. Mission. Vision. Values.