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Why Join the Michigan Medicine Department of Communications?
This is an opportunity to work with the 5th-ranked hospital system in the nation, according to U.S. News and World Report, helping set the standard for online communications in the health care industry. We are looking for a highly-skilled Market Intelligence Analyst to evaluate online marketing endeavors and support strategy across priority areas. We are seeking someone with extensive, demonstrated experience coordinating and producing regular reports monitoring online performance analytics. You will need have demonstrated experience using analytics insights to guide and refine future strategies. We need the individual selected for this role to be proficient at building user-friendly, explainable reports for colleagues and leadership. Additionally, it is critical you are skilled at using evidence-based analytic techniques to counsel marketing, public relations and web management colleagues improving online marketing and communication tools.
The Marketing Intelligence Analyst will use analytic tools and programs to derive actionable insights and evaluate return on investment of online strategies and platforms, as well as contribute to market research efforts conducted by third parties on behalf of the health system. You will develop and refine strategies monitoring the effectiveness of online marketing and communications initiatives. Further, you will provide your expertise in analytic evaluation and reporting techniques across the department.
Areas of focus will include overall analytic evaluation performance indicators for content marketing platforms including the award-winning healthcare blogs, www.michiganhealthlab.org and www.michiganhealthblog.org, institutional websites including UofMhealth.org and related microsites, search engine optimization, search engine marketing and digital advertising campaigns, and social media engagement and conversion.
What Perks and Benefits can You Look Forward to?
2:1 match on retirement savings
Excellent medical, dental, and vision coverage starting on day one of employment
Generous Paid Time Off (PTO) and paid holidays
Develop, support, and refine dashboards and reports evaluating the effectiveness of Department of Communications online communication and marketing efforts.
Derive data-driven insights in the area of brand positioning, audience segmentation and targeting, and persona development in support of strategic communications initiatives.
Keep up to date on and utilize knowledge of current digital marketing platforms and tools to counsel and advise colleagues in the department
Use a consultative approach to reporting and analyzing performance indicators across a large, decentralized organization.
Serve as the primary administrator for online marketing intelligence tools, onboarding and training new teams and users, and be the department’s digital performance subject matter expert.
Bachelor's degree in business, marketing, statistics, business analytics, or other appropriate field, or an equivalent combination of education and experience.
5-8 years of professional experience working with online marketing teams and evaluating or deploying online communication strategies
Demonstrated ability to successfully lead and work in teams.
Ability to communicate complex ideas and concepts clearly and simply for internal constituents and organizational leadership.
Conceptual thinker with strong research, investigative, analytical, presentation, and communication skills.
Able to design both quantitative and qualitative research projects using digital media data to answer key business questions.
Lifelong learner able to learn and adapt to a continually evolving landscape of marketing data analysis techniques and tools.
The ability to manage and prioritize multiple assignments, adjusting to shifting priorities and evolving standards.
Extensive experience using platform analytics tools such as Google Analytics, YouTube Insights, Facebook Insights, Twitter Analytics and other social media monitoring tools (Hootsuite, Sprout, Meltwater etc)
Ability to produce high-quality work on deadline and handle several projects at once
Ability to take both direction and initiative
Skilled multi-tasker, excellent listener, and organized
Excellent verbal and written communication skills
Brand Product Analyst Intermediate Requirements:
2-5 years of professional experience working with online marketing teams and evaluating or deploying online communication strategies
Master's degree in business or information.
5-7 years of experience in marketing analytics.
Familiarity with tests of statistical evaluation and capable of manipulating and visualizing large data sets.
Experience managing paid campaigns using Google AdWords, Facebook Business Manager.
Experience working in a multi-layered organization with complex reporting relationships
This is a full-time position. The core business hours are 8 - 5, Monday-Friday.
This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 169451
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.