Responsible for the development, direction and evaluation of comprehensive marketing strategies for the athletic programs.
Coordinates the recruitment, hiring, training, supervision and evaluation of student employees
Develops and executes, from conception to production, a wide array of publicity, promotional, communication and marketing materials utilizing a variety of print and digital media.
Monitors and posts social media content
Designs, communicates, and upholds departmental branding standards that create consistency and recognition across all marketing platforms.
Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
Communicates effectively and facilitates ongoing planning meetings with student organizations on campus.
Produces and maintains an active plan and timeline for all marketing campaigns to include evaluation and assessment of the effectiveness of campaigns.
Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs.
The Assistant Director for Marketing is responsible for providing support for all marketing and promotions areas for the Athletics Department. This individual develops and implements marketing, creative design, advertising, and promotion plans for all assigned sport programs. The individual will also have a strong focus on increasing fan attendance, in-game and pre-game experiences as well as fan engagement. This position will be tasked with increasing awareness through print and electronic media, radio, advertising, web content, community partners, and social media platforms. The individual will assist in the development and execution of plans geared towards increasing brand awareness, increase exposure for Lamar University Athletics in the local and surrounding communities and on campus by creating, developing, implementing, and executing the fan engagement plan. This position is also responsible for creating and developing marketing plans; creating game scripts to match the game day marketing plans; and organizing other special events. This individual will be responsible for executing departmental policies and procedures, as well as establishing goals and objectives. This position will work with various levels of personnel within the areas of Ticket Sales, Athletics Communications, Development and other campus groups. Performs other related duties as assigned. This position will collaborate with the Multi Media Right partner, ensures marketing commitments are fulfilled by reviewing marketing/advertising agreements for fulfillment. The position will also be responsible for the execution of fan engagement plans for all sports and once completed evaluate programs and make changes when necessary. The individual will be responsible to focus on strategies to represent at exhibits and local events; collaborating with traditional as well as electronic communications to season ticket holders, alumni, students, faculty/staff and fans. Collaborating with the Chamber of Commerce and other community organizations; arranging for coaches and student athletes to interact with the campus and community; this position will coordinate and supervise the distribution of promotional materials; Overseeing Athletics social media accounts. Supports Game Day Operations and Ticket Sales by independently creating game scripts to match supervised sports; Managing on field/court game promotions and events.
Reports to the Assistant Athletics Director for Marketing and Events
Bachelors degree in a related field and one year directly related experience or equivalency required. Demonstrate effective communication, superior customer service skills and work well in a positive team environment. Demonstrate ability to work independently, analyze and make decisions related to the best interest in growing the program. Strong coordination and organizational skills required. Must have InDesign, Photoshop, Fireworks, HTML and graphic design experience.
Security Sensitive Statement: This position is security-sensitive and thereby subject to the provisions of the Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information.
Lamar University is an affirmative action/equal opportunity employer. It is the policy of Lamar University not to discriminate on the basis of non-relevant criteria including, but not limited to race, color, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, or veteran status in its educational programs, activities, admissions or employment practices.
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Home to more than 14,000 students, Lamar University is one of the fastest growing universities in Texas and is a member of The Texas State University System. LU offers more than 100 programs of study leading to bachelor’s, master’s and doctoral degrees. The 270-acre campus in Beaumont is about 90 miles east of Houston and about 25 miles west of Louisiana
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