This role is a strategic marketing and analytics provider that specializes in the use of social media to share information, help lead integrated marketing communications campaigns — paid and organic — and build brand awareness of the IUPUI brand among key internal and external audiences. This person could also be tapped to occasionally help with advancing the IU and IU Bloomington brands.
Social media represents one of the fastest-growing forms of organizational storytelling and have become critically important tools to the university's communications organization as it works to share the IU story and promote the brand to key constituents, especially prospective and current students.
We are looking for someone who has:
Video storytelling skills, including production and editing abilities.
Mastery of paid social, including—but not limited to—Facebook Business Manager/Ads Manager, Twitter ads.
Experience with influencer marketing.
Marketing experience (agency experience a plus).
Outstanding communications skills.
Creativity coursing through their veins.
Familiarity with third-party tools like Sprout Social, Rival IQ, Piktochart, to name a few.
A thirst for data and analytics.
A collaborative spirit.
A calm head during issues or crises.
Ability to juggle several projects at once.
A knack for identifying, understanding and implementing new trends.
Appreciation for college life, including events.
Additionally, this position is responsible for reviewing what is working and what needs improvement, paying attention to where client audiences are spending most of their time, then finding ways to engage these audiences through a variety of social media platforms. In this regard, the individual in this role acts very much as a strategic communications advisor to schools and departments across IUPUI.
NOTE: This person would be based in Indianapolis but be expected to occasionally visit Bloomington.
REQUIRED: Bachelor's degree in Marketing or related marketing/communications area (e.g., Communications, Journalism Public Relations, Informatics, etc.), plus 3 years of user experience in social media tools and activity, demonstrate a high level of knowledge with same. Experience/skill as a video storyteller.
Knowledge, Skills and Abilities: Thorough knowledge of social marketing concepts and purpose. Marketing experience in social media, including organic and paid. Excellent written and verbal communication skills. Demonstrated ability to work with a variety of audiences from students through top-level administrators. Strong organizational, strategic and analytical skills. Positive, proactive and forward-thinking. Sprout Social, Rival IQ, Mish Guru or other social media management software. Ability to use video camera and video editing software (Adobe Premiere Pro). Basic Mac and/or PC skills (Word, Outlook, etc.). Exceptional creativity and willingness to
Internal Number: 71463
About Indiana University
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.