The Executive Director of Marketing & Communications is responsible for setting the strategic direction for marketing and communications for Texas A&M Universityâ“Commerce, serving as both a strategist and catalyst for the university initiatives. The position reports to the President and has close working relationships with the members of the Presidentâ™s Executive Team and Administrative Council.
DUTIES & RESPONSIBILITIES:
Serves as an advisor to the president and other senior administrators, providing thoughtful leadership on matters of marketing and public relations. Responsible for generating content for written communications both internally and externally. Serves as the chief communications officer for the university when dealing with issues and matters reflecting on the public image of the university and prepares executive communication when necessary.
Manages the universityâ™s media relations, both proactive and reactive, and builds a reputation among media that A&M-Commerce is a âœgo-toâ source for expert comment on current news topics.
Proactively develops and maintains communications planning and strategies that include media and government relations, crisis communications and implementation of new media technologies.
Monitors competitive and industry media coverage; tracks public relations activities utilizing metrics to show evidence of positive results.
Develops and articulates a vision for the brand to University stakeholders
Develops and manages budget to ensure an alignment of priorities and expenditures
Develops strategic integrated marketing plan to support University Strategic Plan and oversees implementation
Responsible for internal advisory group development to support marketing/communication initiatives
Works closely with A&Mâ“Commerce colleges and divisions to assess needs and market programs as needed based on overall initiatives
Manages marketing/communication team and provides professional development opportunities to serve the needs of the University
Manages agencies and contracted services/personnel as appropriate to support the work of the unit
Manages and coordinates all internal communications for faculty/staff
Responsible for digital content and marketing tools such as website governance, development, and maintenance in coordination with the CIO
Develops advertising programs consistent with overall University marketing plans to achieve brand awareness and enrollment goals
Responsible for creation and production of Universityâ™s alumni magazine working closely with Advancement, faculty, students, and staff
Directs media planning and placement strategy including, but not limited to, TV, radio, out of home, print, digital, and other as required to reach target audiences
Other duties as assigned as may be necessary and appropriate
Education: Bachelorâ™s degree in applicable field or equivalent combination of education and experience.
Experience / Knowledge / Skills: Eight (8) of related progressive experience in communications, public relations, media relations or related field. Excellent communication and human relations skills.
Ability to: Ability to multitask and work cooperatively with others.
Licensing/Professional Certifications: None
Physical Requirements: None
Other Requirements: None
PREFERRED EDUCATION / SKILLS/ EXPERIENCE:
SUPERVISION OF OTHERS:
INSTRUCTIONS TO APPLICANT:
During the application process you have one opportunity to upload documents as a combined PDF. The page âœMy Experienceâ has an area provided under Resume/CV to drop or upload the file.
This one combined PDF must include:
Three professional references with complete contact information (Unsolicited letters of recommendation will not be considered).
Transcripts â“ If required for the position (Unofficial will be accepted with application. Official transcripts are required at time of verbal offer). If transcripts are from an international institution, it is the responsibility of the prospective faculty member to have the transcripts translated and evaluated by an approved credential evaluator.
All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered. Incomplete or improperly submitted applications may be excluded from consideration.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned. Texas A&M University-Commerce is committed to promotion of diversity and thus all employees are expected to facilitate a work environment that encourages knowledge of, respect for, and ability to engage with those of other cultures or backgrounds. This job description is not an employment agreement or contract.The University has the exclusive right to alter this job description at any time without notice.
Internal Number: R-016712
About Texas A & M University - Commerce
Texas A&M University-Commerce provides a personal educational experience for a diverse community of life-long learners. Our purpose is to discover and disseminate knowledge for leadership and service in an interconnected and dynamic world. Our challenge is to nurture partnerships for the intellectual, cultural, social, and economic vitality of Texas and beyond.