Corporate & Investment Banking: Global Transaction Banking
The Corporate & Investment Bank (CIB) combines Deutsche Bank's Corporate Finance, Global Markets and Global Transaction Banking businesses. This new business division was created in 2017 with the aim to ensure greater alignment of product and sales efforts, enabling the bank to deliver a better service to clients and a more focused resource allocation. Global Transaction Banking (GTB) is a leading global provider of cash management, trade finance and securities services, delivering the full range of commercial banking products and services for both corporates and institutions worldwide.
Global Transaction Banking (GTB) Marketing is a combined portfolio marketing function supporting the GTB business lines. With regional hubs in Frankfurt, London, Singapore and New York, the team works in close partnership with Product Management and business lines to develop and execute comprehensive topical and portfolio marketing initiatives, both internally and externally in support divisional, regional and business targets. On a regional and global level, GTB Marketing works in close partnership with Deutsch Bank's Group Communications, CSR & Public Affairs teams.
Be the strategic marketing advisor to the business, ensuring visibility of the marketing function
Build relationships and work proactively with regional stakeholders to develop marketing communication plans which contribute to local/regional business objectives while supporting the global business and marketing goals
Regional responsibility for the planning, coordination and execution of marketing activities across the GTB business lines (Cash management, Trade Finance, Securities Services and Trust & Agency Services) and across the APAC franchise (currently China, Singapore, India, Indonesia, Korea, Japan, Vietnam, Hong Kong, Malaysia, Thailand, Taiwan, Sri Lanka, Philippines)
Develop relationships and work closely with the marketing business specialists in the global GTB marketing team, corporate communications colleagues, Innovation Lab, Digital Office Product Management and business colleagues as well as managing external media, agencies and vendor relations
Profile and showcase the GTB APAC business by identifying, managing and delivering client-centric campaigns. Ensure continued representation in global brand advertising campaign (#PI)
Regional participation in awards, surveys and polls. Manage the process from identifying awards, writing, editing, reviewing, submissions and judges presentations
Identify and provide regular and meaningful regional content marketing contributions to the global GTB website and client email campaigns along with regional print/digital collateral, advertising and social media
Regional responsibility for budget planning/cost management
Ensure all appropriate approvals are obtained for all activities and maintain appropriate records of such approvals.
Skills / experience:
Preferably editorial experience
Strong understanding of and appreciation for 360 integrated marketing
Proven success in B2B Marketing
Knowledge of digital and social media marketing an advantage
Experienced in dealing with Senior Management
Broad knowledge of transaction banking products and services.
Effective and concise communicator at all levels, both verbal and written.
Proactive, disciplined and organised, with a strong track record of working with tight deadlines
A team player with strong interpersonal skills
Deutsche Bank offers a challenging and rewarding career where your contribution is valued and rewarded. We have an inclusive and friendly working environment coupled with excellent facilities and benefits.
Deutsche Bank is an equal opportunity employer who seeks to recruit and appoint the best available person for a job regardless of marital status, sex (including pregnancy), age, religion, belief, race, nationality and ethnic or national origin, colour, sexual orientation or disability.
Deutsche Bank does not accept unsolicited curriculum vitae from third party vendors.
Internal Number: 5226753
About Deutsche Bank APAC
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