Associate Director, Marketing & Communications, Knight-Hennessy Scholars Program
Job Number: 81483
Job Code: 4894 Grade: K
Note: Not all unique aspects of the job are covered by this job description
BACKGROUND: The Knight-Hennessy Scholars program is Stanford's multidisciplinary, graduate-level scholarship focused on preparing the next generation of global leaders to address the complex challenges facing the world. Knight-Hennessy Scholars (KHS) will annually select up to 100 high-achieving students with demonstrated leadership and civic commitment, who will receive full funding to pursue a graduate education at Stanford. In addition to the core Stanford degree program, each scholar will have additional opportunities for leadership training, mentorship, and cohort-based experiential learning.
JOB PURPOSE: The Associate Director, Marketing & Communications will serve as a key contributor. In partnership with the leadership team, he/she will develop and execute a comprehensive marketing and communications plan that builds global awareness and assists the recruiting efforts by helping to attract top students to this highly-selective program. Reporting to the Managing Director, he/she will be responsible for a host of associated projects and additional key programs (ex: website management, donor stewardship, etc).
The ideal candidate is a strategic thinker, a creative problem-solver, and an enthusiastic team player with a depth of knowledge in marketing and communications (especially digital media). He/she will exhibit solid judgement, an innovative spirit, technical expertise, and a commitment to managing both complex and simple projects simultaneously in a fast-paced, start-up-like environment.
Develop, manage, and execute a strategic and comprehensive marketing and communications plan to build brand awareness and recruit top-candidates for the Knight-Hennessy Scholars program.
Lead digital marketing efforts by executing an integrated communication strategy; manage and create content for the KHS website and other communication channels; manage and coordinate digital media channels (Twitter, Facebook, Instagram, etc.).
Oversee and maintain the brand, style, and voice of the program across all channels, and manage the communications master calendar.
Partner with the Dean of Knight-Hennessy Scholar Admissions to update existing and develop new admission materials, and leverage Stanford's network to attract top global talent.
In coordination with the Managing Director, create and implement a high-touch donor stewardship plan that will include annual personalized communications, reports, and touchpoints.
Write and produce various communications and marketing pieces as assigned.
Define and conduct market research, including benchmarking, identification of market opportunities and communications program analysis. Using a variety of analytics tools, measure and assess the effectiveness of various communication platforms and use analytics information to advise on which platforms should be used to promote which messages.
Develop and maintain relationships with communications and marketing professionals across campus and in industry to stay at the cutting-edge of the craft and keep partners informed and invested.
Manage vendors or additional staff on specific projects.
* - Other duties may also be assigned EDUCATION & EXPERIENCE: Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES:
Previous experience in product, program and/or services marketing.
Demonstrated experience in integrated marketing strategy development and execution across channels including digital; and print.
Extensive knowledge of strategic analysis, market research, data analysis and marketing planning.
Excellent written and oral communication skills.
Excellent project manager with the ability to manage multiple projects simultaneously.
Ability to lead cross-functional teams toward a common goal.
Creative problem-solver with strong critical thinking skills.
Prior experience in planning and managing events.
Demonstrated ability to work effectively with senior leaders.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
***The final candidate will need to successfully pass a background check to be considered for this position.
Location: Office of the Provost, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.Stanford University is an eq...ual opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.