PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio of 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.
Our culture is driven by our employees. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better!
PepsiCo’s marketing internship is a chance to spend a summer tackling business challenges alongside experienced marketers in one of our three U.S. headquarter locations: White Plains, NY (Pepsi Beverages); Dallas, TX (Frito-Lay); and Los Angeles, CA (Naked Juice, Izze, Kevita).
We rely on interns for fresh perspective, and in turn we let them showcase their ability to provide a meaningful, comprehensive business recommendation. As interns fact-find and problem-solve to reach a recommendation, they enjoy great autonomy as well as full support, guidance, and feedback from their managers, cross-functional partners, and the broad marketing organization. Interns have the chance to learn the business, build a network, and, potentially, earn a full-time opportunity upon graduation.
What you can expect:
At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Intern you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short and long term strategic business objectives. In addition to core project work, you will develop and demonstrate functional ownership, leadership capability, and business acumen. The internship also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship.
Responsibilities may include:
Drawing insights from consumers and being their voice in product, packaging, or communication development
Developing new innovation launch strategies and evaluating innovation concepts
Developing impactful consumerpromotions, events, and marketing programs
Evaluating return on investment of marketing campaigns and activations, and making recommendations for future strategy
Leveraging insights to design social and digital campaigns, along with creative measurement tactics Partnering with agencies in the creation of brand positioning and communication strategies
Identifying and understanding the drivers of a declining brand
Currently pursuing an MBA degree with an expected graduation date between December 2019 and May 2020
Prior work experience
Be legally authorized to work in the U.S. without the need for current or future work authorization or visa sponsorship for employment.
Preferred experience and characteristics:
Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
Demonstrated leadership through past work experience and extra-curricular involvement
Passion for consumer brands
Experience in marketing, advertising, promotions, digital, media, and/or design
Familiarity with emerging digital platforms
Advanced analytical skills and ability to solve highly strategic and difficult business problems
Ability to drive and implement ideas and results in a dynamic and ambiguous environment
Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.
PepsiCo is the #1 food & beverage company food in North America; the second largest in the world, recently noted as one of Fortune 100 “Most Admired” companies. The company employs 300,000 associates worldwide, and its products are sold in over 200 countries around the globe. Our diverse product portfolio includes 22 brands that each generates more than $1 billion each in annual retail sales, including: Doritos, Mountain Dew, Gatorade, Cheetos, Pepsi and Tropicana. PepsiCo has three headquarter locations in the U.S. Chicago (Quaker Foods, Tropicana, and Gatorade), Purchase, NY (Pepsi Beverages) and Plano, TX (Frito Lay). PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent.
Equal Opportunity Employer: Minority/Female/Disability Protected Veteran