Digital Marketing Specialist – North America (UK based)
Macs Adventure Ltd
October 12, 2018
Glasgow, United Kingdom
Full Time - Experienced
Macs Adventure is a fast-growing adventure tour operator with offices in the UK, US and Germany - with big plans. We arrange fantastic self-guided walking, cycling and adventure holidays for thousands of customers in over 35 countries all over the world. As a fast-growing international business, the success of Macs Adventure is driven by being a great place to work with the right people in the right roles doing the right things.
We opened our office in Boulder, Colorado in June 2017 and have experienced phenomenal growth in the North American market in the past 12 months with very ambitious plans for growth in the coming years. As a result, we are looking to recruit a Digital Marketing Specialist with the responsibility of shaping our digital marketing strategy and marketing activity for the North American market.
We are a digitally focused business and therefore it is important in this role that you have a minimum of 3 years B2C digital marketing experience in a business that has grown significantly in the North American market; in which you made a significant impact. It is vital for us that we have a marketing specialist focussed on this market, utilising the core Macs marketing efforts that have been very effective, but adapting it to our customers in this region. We need the right marketing strategy, the ability to execute this strategy with the right tone of voice, and the ability to demonstrate the benefits and USP’s we offer and that our customers value.
You will be based in our Glasgow head office, reporting into our Head of Marketing, working closely with a range of specialists in our Macs marketing team. You will also work closely with the team based in our Boulder office to ensure our marketing activity is achieving the commercial benefits we need to reach our ambitious business goals in the North American market.
Reporting to the Head of Marketing, you will be utilising the specialist skills of our in-house SEO, PPC, Email and Data specialists, to shape and execute the North American marketing strategy. You will be delivering email marketing campaigns, producing the content, graphics and using our enterprise level email delivery platform. You will be writing website content whether it be new tour landing pages, blogs, ad text or content for SEO. You will also be producing content for social to ensure that we are talking and engaging with our customers in North America. There will also be exciting projects including new website platforms, UGC software and CRO analysis to name a few. One of the key success metrics in this role will be your ability to create the right tone of voice for the North American market, representing and owning these customers in our business; ensuring that we speak to them in the right way and highlight the benefits and USP’s we offer and that they value.
You will be conversion focussed, data-driven, possess a creative writing flair and have a keen eye for detail. Ultimately you will be measured on your ability to grow our business in this market, working closely with our US-based sales team to convert more sales and increase our customer base in North America.
This role offers the right candidate a very exciting opportunity to join a high growth company, and in particular to unlock the huge potential that we have identified in North America. We are looking for someone who relishes that opportunity and brings with them the skills and experience to achieve our goals.
Macs Adventure is a great place to work, with an engaged group of staff, and excellent work environment and regular opportunities for cake. We have high expectations of our team, and in return, we give back to make sure you can do your job well, and enjoy yourself while you’re at it. We want our staff to be adventurous, active, be personal, have fun and give a shit. We give you a chance to shape your own role within the organization.
Some of the things you can expect when you join our team:
An award-winning office in central Glasgow, part of the Skypark complex with access to all its facilities.
Great discounts on Macs Adventure trips.
Unlimited fresh coffee, tea, hot chocolate and fruit.
Opportunity to participate in tax efficient benefits such as a cycle scheme and childcare vouchers
Competitive salary plus performance related bonus. Learning and development opportunities
To apply for the role, please send us your CV and covering letter explaining why you would be a perfect match for this role together with details of your salary expectations. Macs Adventure is committed to encouraging a diverse workforce and to ensuring that all applicants are updated on the status of their application.
About Macs Adventure Ltd
Macs Adventure specialises in active adventure travel across the UK, Europe, North America and Worldwide. We are dedicated to delivering authentic experiences and individual adventures, allowing our clients to explore the world under their own steam, by bike or on foot, with expert support and tailor made itineraries.
We offer over 450 trips and welcome more than 25,000 customers each year. Some of our classic trips include the West Highland Way, Tour du Mont Blanc, biking in Tuscany and the Camino de Santiago.
A fast-growing, dynamic company Macs Adventure opened a German office in 2015 and a US office in Boulder, Colorado in 2017.
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