The Assistant Athletics Director for Marketing reports directly to the Senior Associate AD for External Affairs and is responsible for the creation and the execution of marketing plans in specified sports for the Athletic Department. Marketing and promoting these events involve the use of creativity, allocation of resources and market analysis to increase awareness of and attendance at events. The Director is also responsible for creating in-game activities, promotions and an exciting atmosphere to enhance the enjoyment for attendees and improve the home field/court competitive advantage for Georgetown teams. The specific measures for success for this position are attendance at home events, revenue generation (for applicable sports that currently include men’s and women’s basketball, men’s soccer, football and men’s/women’s lacrosse) and customer satisfaction metrics as defined by the annual athletic department customer survey. Duties include but are not limited to:
Responsible for developing and executing a plan for community outreach to various youth and community programs with a dual purpose goal of enhancing the Georgetown brand and increasing attendance at events. Acts as primary contact for the leadership of Hoya Blue, the student spirit organization. Works with Hoya Blue in the development of the organization’s annual marketing and business plan, which will include promotional ideas balanced in a defined financial budget. Responsible for managing and advising the Pep Band, Cheerleaders, Mascots and dance teams who perform at various games. Works closely with the Director of Ticket Sales and Operations to ensure that all revenue and attendance opportunities are being maximized. This interaction will include, but should not be limited to, various integrated promotional ideas, targeted group sales activities, highlighted promotional events and other PR opportunities. Oversees operations of the GUHoyas.com store, including inventory management, direct marketing, pricing, vendor management and other tasks as deemed necessary.
Two to three years of experience in a sports or entertainment position
Some experience in an intercollegiate athletic environment, either as a student athlete or a staff marketing/sales role, is highly preferredProficiency with Excel, Access, PageMaker, Photoshop are essential
Strong written and interpersonal skills are a must
Internal Number: JR04968
About Georgetown University
Georgetown University is one of the world’s leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world. We are a vibrant community of exceptional students, faculty, alumni and professionals dedicated to real-world applications of our research, scholarship, faith and service.
Established in 1789, Georgetown is the nation’s oldest Catholic and Jesuit university. Drawing upon this legacy, we provide students with a world-class learning experience focused on educating the whole person through exposure to different faiths, cultures and beliefs. With our Jesuit values and location in Washington, D.C., Georgetown offers students a distinct opportunity to learn, experience and understand more about the world.